A lighthearted listing campaign during tough times
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
by Lillian Dickerson Mar 16
$100M Coldwell Banker agent leaves Compass after 3 weeks
Frankel, a 20-year veteran of Coldwell Banker, closed $98.5M in sales volume in 2018
by Patrick Kearns Jan 22
The Agency expands in Northern California, wins Bay Area sales contract
The brokerage founded by Mauricio Umansky now has an office in Healdsburg and will handle sales for a development on Yerba Buena Island in the San Francisco Bay
by Jim Dalrymple II Dec 11
Here's what you might have missed at Inman Luxury Connect
Pocket listings, disruption, auctions and more were among the many things debated this week by some of the most successful real estate figures in the US
by Jim Dalrymple II Oct 18
Succeeding in luxury means consistently investing in yourself
Rayni and Branden Williams started small but grew successful real estate careers by continually investing part of their commissions into growing more business
by Jim Dalrymple II Oct 17
The Essential Guide to luxury real estate marketing
The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes
by Jim Dalrymple II Oct 15
In late-night Instagram spree, Justin Bieber attempts to unload $8.5M mansion to 120M followers
Although some followers offered low-ball $1 bids, at least one user sagely advised him to, 'Get a Realtor my guy'
The Agency founder talks expansion, corrects the rumor mill
Mauricio Umansky says the agent count at his Southern California boutique brokerage is actually way up
by Jim Dalrymple II Oct 11
Next big luxury design trend? Think dinosaur fossils
Homeowners are showing interest in dinosaur fossils as one-of-a-kind fixtures sure to spark interest and envy
by Marian McPherson Oct 10
Agent behind Playboy mansion sale doesn't fear a recession
Gary Gold talked to Inman about how to 'coach' high-end clients, how luxury real estate will always rely on agents and how real estate pros can better work with luxury clients
by Jim Dalrymple II Sep 20
Florida brokerage president talks partnerships, climate change ahead of Luxury Connect
Tiffany McQuaid's company operates out of Naples, Florida, but is actively working to extend its reach up the East Coast
by Jim Dalrymple II Sep 6
Another top California agent jumps from Coldwell Banker to Compass
Ginger Glass is following in the footsteps of Chris Cortazzo just one week later
by Patrick Kearns Aug 12
Keeping It Real: How to squeeze the day for all it's worth
Opinion
Double the productivity of your workday with these pointers
by Peter Lorimer Jul 25
3 things you must refine to get your image in check
Opinion
Do your best to perfect these, and your image will be one you're proud of, one that attracts quality clients, one that shows people the real you
by Spyro Kemble Apr 12