During its Las Vegas conference, Century 21 debuted 'Color of Happiness'
In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people
A great open house is more than a walkthrough; it’s a full-blown marketing event
Virginia-based portal CoStar Group grew its revenue 11% in Q4, to $709M, executives said Tuesday. Traffic to Homes.com Network remained steady, with 110M average monthly unique visitors
The marketing and PR vet has been with Engel & Völkers since 2016 and will now also work on brokerage development and support as chief marketing and performance officer in the Americas
Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral
CoStar Group's revenue grew 12% YOY to $678M, according to Q2 earnings Tuesday. Traffic for the Homes.com Network of sites increased 73% YOY to 148M monthly average unique visitors
Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes
Atlanta-based Metro Brokers has signed an agreement to stay with Better Homes and Gardens Real Estate until 2034. The company was one of the first affiliates to join BHGRE in 2009
Opinion
A months-long debate with self-proclaimed, door-knocking champion Ernesto Vargas culminated at ICLV in 'The great door-knocking debate.' Here are our top takeaways
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
Don't be a basic witch this Halloween. Think outside the coffin with coach Darryl Davis and these fun marketing ideas that'll show everyone why your business is a scream
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
Whether it's providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few