How to build a brand from the ground up

How to build a brand from the ground up

When Stacie Perrault Staub left her job as director of marketing at her old agency, she made the quick (and brilliant) decision to start her own brokerage. Motivated and determined to change the Denver real estate scene, Staub hit the ground running ...
By Inman | Friday, November 17, 2017
Show, don’t tell: 5 steps for making a video bio

Show, don’t tell: 5 steps for making a video bio

Having a client contact you to do business because she already feels like she knows, likes and trusts you after seeing you online is the dream, right? One of the best ways to establish that rapport is to create video ......
By Kathryn Royster | Tuesday, September 26, 2017
A man laying a path of stone Pro tips: Why you don’t need a fortune to build a brand today

Pro tips: Why you don’t need a fortune to build a brand today

"Cameras, iPhones, social media -- it's never been easier for a real estate agent to build their own brand," says Realty Commander's Randy Tobbe. Here, he and Realtor Debra Schwartz give their top pro tips for industry professionals ......
By Inman | Friday, November 18, 2016
3 steps to building a strong foundation for your brand

3 steps to building a strong foundation for your brand

Marketing is essentially the engine that drives your business forward. It's an effective means of both acquiring new clientele and maintaining old relationships. Without a proper marketing strategy, most aspects of a business would fail to produce. T...
By Than Merrill | Thursday, December 3, 2015
Inman Demo Day - Build your brand online with 3 easy clicks using Adwerx Build your brand online with 3 easy clicks using Adwerx

Build your brand online with 3 easy clicks using Adwerx

Inman Demo Day - Build your brand online with 3 easy clicks using Adwerx ......
By Inman | Friday, September 25, 2015
5 critical first steps for building your brand

5 critical first steps for building your brand

Remember how that first day in a new job feels? Who can forget all the nervousness, excitement and anticipation associated with beginning a new journey? Most new Realtors experience these same feelings just as soon as their license is sponsored, thei...
By Andrew Molz | Monday, December 8, 2014
Making the most of your marketing budget in 5 steps

Making the most of your marketing budget in 5 steps

Remember how that first day in a new job feels? Who can forget all the nervousness, excitement and anticipation associated with beginning a new journey? Most new Realtors experience these same feelings just as soon as their license is sponsored, thei...
By Andrew Molz | Monday, December 8, 2014
5 Ways to Use Everyday Data to Build Your Brand

5 Ways to Use Everyday Data to Build Your Brand

You don't have to be an industry heavy-hitter to have access to data. Here, Laura Monroe explores how everything from text messages to Facebook comments can be used as data to drive your brand ......
By Inman | Monday, May 19, 2014