The Law of 3: A powerful marketing and branding tool for real estate
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
by Bernice Ross Mar 15
The peril and promise of real estate leadership: The Download
Catch up on the drama coming out of Vegas Realtors, then hear from some of the real estate industry's heaviest hitters on business building, branding and Clear Cooperation
by Christy Murdock Feb 8
Josh Flagg's Estate Media releases new membership program
Estate Elite will include premium content from some of real estate's biggest celebrities, as well as educational courses, playbooks, weekly live Q&A sessions and more, Inman has learned
8 steps to launching your personal brand as a new real estate agent
Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise
by Darryl Davis Nov 18
8 essentials to give your brand the ultimate curb appeal
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
Using community engagement to build your personal brand
Investing time and effort into community involvement, The Agency's Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate
Lights! Camera! Action! Egypt Sherrod touches down in Las Vegas
The multi-talented 'Married to Real Estate' star teased the fourth season of her wildly popular HGTV reality show ahead of her appearance TODAY at Inman Luxury Connect in Las Vegas
by Lillian Dickerson Jul 29
Join our pre-event webinar: The Ultimate Guide to ICLV
Join our July 10 webinar to get the inside scoop on all things Inman Connect Las Vegas and Luxury Connect happening July 29 - Aug. 1 at the Aria Resort in Las Vegas
by Laura Monroe Jul 2
Teams Spotlight: Rylie Schroeder, Schroeder & Co. Real Estate
Despite a frustrating early setback, this Texas team leader has built a business, and a real estate career, to be proud of
by Christy Murdock Jun 27
9 easy social media content ideas to get you out of a summer slump
Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered
by Jonathan Pressman Jun 24
Building a lasting personal brand: What you need to know
In this week's Inman Access class, industry experts sit down to discuss personal branding, the importance of being authentic, and proven strategies to level up your marketing game
by Claire Buzzanca Feb 29
How to stand out from the AI marketing noise
Agents and brokers can make the most of the latest 'martech' tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients
by Matt Carter Jan 23
Mauricio Umansky on how to curate an authentic brand
When you commit to building an authentic brand, you're better able to foster genuine connection with your audience
by Mauricio Umansky Apr 27
Making a move? Here's your 13-point brokerage exit checklist
If you're considering switching brokerages, now might be the ideal time to plan and make your move. Here’s how to do it correctly to ensure the transition is a positive one
by Troy Palmquist Nov 15
The do’s and don’ts of creating an engaging real estate brand
If you met someone today, would they be able to look you up online 6 months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity
by Bernice Ross Sep 14