Opinion
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and what you're against
In her 1st interview with Inman, Sandra Howard shares the key to creating a brand that's timeless yet timely, and her plans to push the Texas-based franchisor's marketing to the next level
Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and some follower-fueled magic
From hair dye to denim, brands are pushing boundaries to win attention, but shock value comes with consequences, especially for professionals building on trust
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How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth
Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency's Rainy Hake Austin writes
Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority
As ERA Real Estate's Fuel conference unfolds this week, Chris and Wooden, the brokerage's CEO and CMO, revealed how they navigate a slow market and the technology they routinely deploy
The team closed the priciest sale in Orange County last year at $55M and was named the No. 1 large team in the 2023 Ellie Awards. Terms of the multi-year contract were not disclosed
Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business
Vera Nelson, Peggy Bray and Nicole Bray cite better brand influence and support as reasons for return