Pulse: What's working for you on social media?
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
by Inman Sep 16
Pulse: The biggest marketing mistakes our readers have seen
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
by Inman Sep 15
Pulse: What are the biggest marketing mistakes you've seen?
This week, we want to hear about the worst marketing and branding blunders you've seen throughout your career. What was your takeaway from it? How could it have been avoided?
by Inman Sep 9
Your brand is you — have you answered these critical questions?
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
by Kyle Draper Sep 5
Pulse: Tell us about your favorite marketing campaigns
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
by Inman Sep 2
Are billboards still effective? Yes, if you follow these rules
Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly
by Brandon Doyle Sep 1
Keeping It Real: Don't let fear make your decisions
Opinion
Only allow external voices to be an indicator. Let your heart and gut lead the way
by Peter Lorimer Jan 16
Dear Marketing Mastermind: What content should be on my website?
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
by Christy Murdock Nov 12
What to do when bad behavior threatens your brand
How do you respond when an agent’s language or behavior reflects on the brand you’ve built your career on?  
by Christy Murdock Oct 7
The beginner's guide to launching a digital real estate marketing plan
How to build a brand from the ground up
West + Main's Stacie Perrault Staub became a Denver sensation in 9 months
by Inman Nov 17
How to brand using your no. 1 resource -- you
Opinion
Start documenting and sharing your journey
by Matt Bonelli Aug 16
Logotype vs. logomark: What does your brand need?
When people talk about logo design, they are usually referring to the business name, not the mark, though the distinction is important
by Laura Viñalet Apr 4
Nina Temple, Jay Signorello, Andrew Flachner and Ben Kinney talk recruiting at ICNY.
Make your brand stand out and choose your tech systems wisely, say panel experts
by Gill South Jan 17