7 marketing musts for startup, independent brokerages
Proper marketing is essential to the success of a new business
by Laura Viñalet Jul 15
3 things Realtors can learn from big-brand marketing
Nespresso, Louis Vuitton and Nike all make a connection beyond the products they sell
by Shane Conroy Mar 5
San Diego MLS rolls out new consumer-facing real estate search site
Sandicor brand proves to be strong pull for users
by Andrea V. Brambila Oct 24
The assault on your brand
Never let anyone tarnish your brand or entrust it to someone else to cultivate on their website
by Brad Blumberg Sep 25
Annie Leibovitz gives The Corcoran Group’s latest ad campaign a high-gloss sheen
Iconic portrait photographer captures 12 subjects in their homes
by Paul Hagey Sep 2
What consumers want from brands, brokers and agents
Insights from Re/Max CEO Margaret Kelly
by Inman Aug 27
How to make your brand relevant to consumers
Insights from leaders of Century 21, ERA Real Estate, Hilton & Hyland, and McGuire Real Estate
by Inman Aug 19
The brand within a brand reality: Integrating agent, brokerage brands
The one question you need to ask when creating your personal brand
Focus on your best relationships to develop your client base
by Gina Thelemann Mar 31
Tapping into the 'brand within a brand' culture of real estate
Insights from Bill Leider and Jeff Turner
by Inman Feb 19
If you're not happy at a big-box brokerage, consider striking out on your own
I'm hardly in the office. I have no brand. My website is neglected. I'm on track for my best year ever.
Century 21 re-ups with realtor.com
Franchisor has subsidized listing 'enhancements' on several portals since 2009
by Inman Jul 30
My face is not my brand
Broker's Notebook
by Teresa Boardman Apr 18