Independent broker-owners Vanessa Bergmark and Kofi Nartey, and Century 21 CMO Cara Whitley share the 5 steps to rebranding a brokerage
A podcast does more than just entertain. When done right, it can communicate real value to your listeners and eventually, turn them into clients and referrals. So, if you want to get in the game of creating a podcast, here are some tips to get you started
Top real-estate agents gave their insight into building a personal brand at a recent Inman Connect Now session
As Opendoor's Chief Customer Officer, Megan Meyer Toolson is putting the company's customer at the forefront of everything and sharing the iBuyer's story with agents and brokers
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field and why the best feedback comes straight from agents
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
Inman will bring you innovative marketing tactics, branding expertise and smart strategies to get the most for your money all month long
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business amid a crazy, pandemic-driven market
Inman recently spoke with some of the country's top mega team leaders to learn more about the secret sauce behind how their teams continue to grow. Here's how they do it
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
Opinion
Whether it’s employee training, branding, refreshing your website or focusing on a good cause, pouring extra funds into your business or team is one of the most beneficial ways to grow