Merch isn’t just for rock bands and YouTubers. Here’s how to create an on-demand product line to promote your real estate business
It’s better to start building your brand late rather than never; the key is to start as soon as possible
When you commit to building an authentic brand, you're better able to foster genuine connection with your audience
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
Following a brand 'refinement,' Engel & Völkers will continue rolling out more technology updates to better arm agents to serve the clients of tomorrow, all while sticking to its core values, Hitt said
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Take our quiz to find out which one looks most like you
Engel & Völkers' luxury agents poured into Miami this week for the company's 10th annual conference, where Americas CEO Anthony Hitt revealed the brokerage's 'Refined' brand refresh
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
Real estate marketing tools and tactics can cost time, money, energy or repeat business, and therefore, it's imperative to parse through what's worth the investment and what's not
As 'motivator and chief encourager' of Berkshire Hathaway HomeServices, Budnick said she's bullish about the upcoming year. Agents who get down to business will thrive, she added
The branding campaign intends to provide RE/MAX's wide network with a fresh, new look. It will gradually roll out through 2023, according to the company