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Foundational guidance to help real estate teams and agents understand AI and put it to work for their business
Austin Victoria of 'Selling the OC' talks about balancing personal expression and professionalism in an industry that is rapidly evolving
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now
As luxury brokerages compete for the attention of high-net-worth buyers, eXp Realty is elevating its service with a designated Sports & Entertainment division
HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign reflects its commitment to 'simplicity and transparency'
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
What does the Compass-Anywhere deal mean for private listings? For NAR? For agents in the trenches? We've got the answers
The hard part comes after the deal closes. Howard W. 'Hoby' Hanna tells you how to retain agents, reassure clients and lead through the uncertainty of a merger
In case you were head down in the Compass merger news last week, we've put together a roundup of the market stats and how-tos you may have missed
The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of the work
Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes
Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO
What you say about your brand doesn’t matter, The Agency's Rainy Hake Austin writes. It lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders
Trainer Rachael Hite reflects on the core strategies that the most successful agents she knows use to drive their businesses