From branding basics to social media hacks, marketing expert Alyssa Stalker shares how to create marketing that feels like you and stands out
Develop know, like and trust recognition with a headshot that grabs attention for all the right reasons. Author Stacey Soleil shows you how
The Investor Scoop brings over 25 contributors who will dive into a wide range of content but in a humorous way, from tax tips and tech tools to credit strategies to legal know-how
Build your brand around a location or property type you're passionate about, Nick Schlekeway writes, and watch your business take off
Opinion
Many agents lack structure and support, branding expert Alyssa Stalker writes, but what they need is real business mentorship, repeatable systems, ongoing marketing education and more
By embracing branding, storytelling, PR and leveraging AI, Angela Yungk writes, agents can establish a competitive edge that extends far beyond transactions
Compression trumps competition as real estate industry heavyweights look for their perfect partners and set themselves up for strength and success in the years ahead
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
We asked you to put on your marketing expert hat and share with us the best marketing tips, tricks and strategies that are working right now
Glennda Baker of Glennda Baker & Associates, took the Inman on Tour Nashville stage with her signature style, personality and unfiltered truth about building a personal brand in real estate
Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets
Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition
If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand
Failure isn't final. 'Sellebrity' agent Kofi Nartey offers hard-won wisdom for excelling with the world's most sophisticated clients after 22 years