'Do I need to disclose?' Even more queries ChatGPT can't answer
ChatGPT can be a useful tool, but it spits out a lot of bad advice. In Part 2 of the series, find out what seller information the AI gets wrong
by Bernice Ross Mar 15
How bad is it? The worst website mistakes (and how to avoid them)
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
by Jessi Healey Mar 15
'How's the neighborhood?' 5 buyer queries ChatGPT gets really wrong
Here are 5 common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation
by Bernice Ross Mar 15
With ChatGPT, Addressable fully automates direct mail marketing
Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy
by Craig C. Rowe Mar 14
AI can transform your content marketing. Here's how to use it right
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
by Christy Murdock Mar 14
AI will upend content marketing. 4 ways to stay ahead of the curve
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
by Chris Pollinger Mar 9
Real Estate Webmasters launches REWpert, a human-assisted AI tool
REWpert will allow customers to do more than craft listing descriptions. The company said REWpert will exercise more of what ChatGPT-maker Open AI intended its tool to do
by Craig C. Rowe Mar 2
ChatGPT's take on commissions, compliance and the MLS
Cooperation and compensation are important parts of the real estate business. But the idea that they are inextricably tied to one another in the MLS structure, or that the marketplace would not value an MLS without a compensation feature, is short-sighted
by Sam DeBord Feb 28
OJO CEO John Berkowitz on the AI revolution: 'We're in a hype cycle'
OJO founder and CEO John Berkowitz shares what a Chinese translation of 'crisis' means for his company and what impact artificial intelligence might have on real estate
by Jim Dalrymple II Feb 24
How to put AI to work to make more money in your real estate business
Opinion
ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this 3-part series, Bernice Ross talks with Jeff Lobb about marketing use cases
by Bernice Ross Feb 24
It's a tool, not a solution: What top pros are saying about ChatGPT
Opinion
Proceed with caution when using AI to retain the ownership of your voice, your unique expertise and your value
by Molly McKinley Feb 24
You plus ChatGPT: 3 ways to upgrade your Instagram content
Opinion
Trying to figure out how to use AI without creating generic-sounding content? Learn 3 ways that you can use ChatGPT for Instagram without automating yourself out of personal connections
The hottest tools to add to your AI toolbox in 2023
ChatGPT is only a sliver of what’s already available in the AI space. Here’s a roundup of some of the hottest applications you’ll want to add to your AI toolbox
by Bernice Ross Feb 23