LandOnEarth integrates ChatGPT to match buyers with lifestyles
The integration intends to enhance the accuracy of its HomeMatch algorithm, which is driven by a series of user prompts instead of the traditional 'filter-and-find' methodology, the company says
by Craig C. Rowe Apr 24
5 AI-driven social media strategies real estate agents are missing
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these
by Jimmy Burgess Apr 21
RESAAS to facilitate referrals to Rocket Mortgage Canada
One-year agreement calls for RESAAS and Rocket Mortgage Canada to share revenue generated by new mortgages, mortgage renewals and refinances
by Matt Carter Apr 18
We asked a property manager how she used AI. Then we asked a bot
Strategic marketing consultant Chrissie Rivers shared 5 reasons property managers might use artificial intelligence to help manage properties. Then we asked ChatGPT for management advice
by Taylor Anderson Apr 18
Bots can create almost any image. Here's what agents should know
Artificial intelligence tools such as DALL-E 2 and Midjourney are revolutionizing visual content. They also present agents with unprecedented opportunities
by Jim Dalrymple II Apr 17
The chatbot revolution has begun. Here's what agents need to know
Tools such as ChatGPT and Bard are brand new but already revolutionizing online content and the real estate industry. Scroll through Inman's latest handbook to get the lowdown
by Jim Dalrymple II Apr 10
I gave AI 10 commission objection scripts. Here are its faves
If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
by Bernice Ross Mar 28
Read Inman's exclusive Roadmap to Real Estate's Future
Brad Inman pens a letter to the real estate industry, published here in full, alongside Inman's Roadmap to Real Estate's Future, which grew out of 3 days of insight at Disconnect 2023
by Daniel Houston Mar 27
'Do I need to disclose?' Even more queries ChatGPT can't answer
ChatGPT can be a useful tool, but it spits out a lot of bad advice. In Part 2 of the series, find out what seller information the AI gets wrong
by Bernice Ross Mar 15
How bad is it? The worst website mistakes (and how to avoid them)
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
by Jessi Healey Mar 15
'How's the neighborhood?' 5 buyer queries ChatGPT gets really wrong
Here are 5 common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation
by Bernice Ross Mar 15
With ChatGPT, Addressable fully automates direct mail marketing
Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy
by Craig C. Rowe Mar 14
AI can transform your content marketing. Here's how to use it right
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
by Christy Murdock Mar 14