Strategic marketing consultant Chrissie Rivers shared 5 reasons property managers might use artificial intelligence to help manage properties. Then we asked ChatGPT for management advice
Artificial intelligence tools such as DALL-E 2 and Midjourney are revolutionizing visual content. They also present agents with unprecedented opportunities
Tools such as ChatGPT and Bard are brand new but already revolutionizing online content and the real estate industry. Scroll through Inman's latest handbook to get the lowdown
If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
Brad Inman pens a letter to the real estate industry, published here in full, alongside Inman's Roadmap to Real Estate's Future, which grew out of 3 days of insight at Disconnect 2023
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AI is about to revolutionize real estate tech. Learn how to get your business ready.
ChatGPT can be a useful tool, but it spits out a lot of bad advice. In Part 2 of the series, find out what seller information the AI gets wrong
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
Here are 5 common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation
Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
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Automation is powerful. But will AI out-automate the agent? Be part of the lively conversation!
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
REWpert will allow customers to do more than craft listing descriptions. The company said REWpert will exercise more of what ChatGPT-maker Open AI intended its tool to do
Cooperation and compensation are important parts of the real estate business. But the idea that they are inextricably tied to one another in the MLS structure, or that the marketplace would not value an MLS without a compensation feature, is short-sighted