12 staging mistakes sellers should avoid

12 staging mistakes sellers should avoid

Staging a home is not just about decluttering or moving furniture around. It requires a vision of the price point and buyer pool you’re selling to. Here’s a list of 12 pitfalls to avoid when staging ......
By Tony Sargent | Friday, August 5, 2016
7 home fixes you must complete before selling

7 home fixes you must complete before selling

The process of getting a property ready to put on the market can seem daunting enough. There’s clearing the clutter, endless amounts of cleaning, organizing and scrutinizing your property with a fine-tooth comb. What needs attention and what can yo...
By Cara Ameer | Monday, July 18, 2016
3 ways to attack client clutter with compassion

3 ways to attack client clutter with compassion

Nearly every real estate agent who has been in the business for a while has walked into that house, the one with the clutter. Part of preparing a home for market these days is often about helping the client downsize, remove, store or sell some of the...
By Deidre Woollard | Friday, June 17, 2016
How to get ready for a showing in 10 minutes or less

How to get ready for a showing in 10 minutes or less

Inevitably, showings will pop up at the worst times when you're selling your house. So here are some simple tips to help you ready for a showing in 10 minutes or less ......
By Leigh Brown | Friday, May 27, 2016
10 things your home stager better know

10 things your home stager better know

Contract signed, marketing plan created, photographer scheduled -- now what? Hire a professional stager, of course. According to the National Association of Realtors 2015 "Profile of Home Staging" survey, over 81 percent of buyers find it easier to v...
By Debbie Biery | Wednesday, May 11, 2016
3 apps to prepare sellers for D-Day

3 apps to prepare sellers for D-Day

Clutter is the homeseller's seemingly innocent but conniving mortal enemy to selling in the least amount of time for the most money. "Over 140 million people over the age of 50 years old are now facing the overwhelming task of downsizing and handling...
By Lee Davenport | Monday, November 30, 2015
How to market to the reptilian brain

How to market to the reptilian brain

When investing money on marketing, what you are doing is looking for ways to reach your prospects' filter for making choices, to avoid having them default to the no decision zone. The real battle exists in trying to get your prospects to leave the st...
By Laura Ure | Monday, November 23, 2015
How to achieve an empty inbox

How to achieve an empty inbox

As the number inside of the red bubble at the bottom of your phone screen grows, a certain sense of anxiety tends to come with it. How bad is your inbox? Double digits? Triple? I know a few iPhones ago, I let my personal email get to several thousand...
By Erica Tafavoti | Thursday, November 12, 2015
5 tips for your buying and building clients

5 tips for your buying and building clients

I'm the founder and CEO of Real Restoration, a Chicago-based construction and restoration firm. I'm going to share with you how to best educate your clients before purchasing or building a home ......
By Morris Gershengorin | Tuesday, November 10, 2015
Brush up on the basics

Brush up on the basics

In the New York City market, buyers are savvier and more educated than ever before. This works to our advantage when representing the buyer, but has proven difficult the past few weeks on the listing side of a transaction. So, there's no time like th...
By Katherine Salyi | Friday, November 6, 2015
DIY home staging: Tips from the pros

DIY home staging: Tips from the pros

Part interior design and part home marketing, staging a home can cost thousands of dollars with a professional or hours of your time as a real estate agent. Because there are no set rules on what a real estate agent should do when it comes to staging...
By Whitney Bennett | Friday, October 16, 2015
4 ways you can nail due diligence before listing

4 ways you can nail due diligence before listing

As one of the cornerstones of our business, listings are our lifeline. They are one of the most vital pieces of having a successful career in the real estate industry. If this is the case, then why do listing agents continue to slack off when it come...
By Jay Luebke | Wednesday, October 7, 2015