Opinion
It's important to approach this tricky situation without offending your sellers
by Jackson Cooper | Jun 8

Staging a home is not just about decluttering or moving furniture around. It requires a vision of the price point and buyer pool you’re selling to. Here’s a list of 12 pitfalls to avoid when staging.

by Tony Sargent | Aug 5

The process of getting a property ready to put on the market can seem daunting enough. There’s clearing the clutter, endless amounts of cleaning, organizing and scrutinizing your property with a fine-tooth comb. What needs attention and what can you leave alone?

by Cara Ameer | Jul 18

Nearly every real estate agent who has been in the business for a while has walked into that house, the one with the clutter. Part of preparing a home for market these days is often about helping the client downsize, remove, store or sell some of their belongings.

by Deidre Woollard | Jun 17

Inevitably, showings will pop up at the worst times when you’re selling your house. So here are some simple tips to help you ready for a showing in 10 minutes or less.

by Leigh Brown | May 27

Contract signed, marketing plan created, photographer scheduled — now what? Hire a professional stager, of course. According to the National Association of Realtors 2015 “Profile of Home Staging” survey, over 81 percent of buyers find it easier to visualize the property as their future home when it’s staged.

by Debbie Biery | May 11

Clutter is the homeseller’s seemingly innocent but conniving mortal enemy to selling in the least amount of time for the most money. “Over 140 million people over the age of 50 years old are now facing the overwhelming task of downsizing and handling all the personal possessions found in estates,” as explained by Julie Hall, The Estate Lady in “What am I going to do with all my stuff?” And clutter is by no means a generational phenomenon — clutter clings to the best of us.

by Lee Davenport | Nov 30

When investing money on marketing, what you are doing is looking for ways to reach your prospects’ filter for making choices, to avoid having them default to the no decision zone. The real battle exists in trying to get your prospects to leave the status quo and accept your solution.

by Laura Ure | Nov 23

As the number inside of the red bubble at the bottom of your phone screen grows, a certain sense of anxiety tends to come with it. How bad is your inbox? Double digits? Triple? I know a few iPhones ago, I let my personal email get to several thousand (mostly junk) messages that I just could never seem to get rid of.

by Erica Tafavoti | Nov 12

I’m the founder and CEO of Real Restoration, a Chicago-based construction and restoration firm. I’m going to share with you how to best educate your clients before purchasing or building a home.

by Morris Gershengorin | Nov 10

In the New York City market, buyers are savvier and more educated than ever before. This works to our advantage when representing the buyer, but has proven difficult the past few weeks on the listing side of a transaction. So, there’s no time like the present to brush up on keys to a successful sale.

by Katherine Salyi | Nov 6

Part interior design and part home marketing, staging a home can cost thousands of dollars with a professional or hours of your time as a real estate agent. Because there are no set rules on what a real estate agent should do when it comes to staging, we asked a number of real estate agents their opinions. According to these real estate agents, these are the best tips they have for staging a home.

by Whitney Bennett | Oct 16

As one of the cornerstones of our business, listings are our lifeline. They are one of the most vital pieces of having a successful career in the real estate industry. If this is the case, then why do listing agents continue to slack off when it comes to getting a listing ready to market?

by Jay Luebke | Oct 7