Insights from co-founder and CEO Robert Reffkin
Broker Notebook
Broker Notebook
As technology and markets change, preferences of each group will endure
Builders recognizing that general agents control prospects
Understanding what clients value can help set priorities
Commentary: Realtors need inventory, builders need qualified prospects
What agents should start doing now to drum up business
Incentives aren't structured so that individuals benefit from the success of the team
Agents employed from March 2007 through August 2010 eligible to file claims
Imprev survey sheds light on how agents decide where to hang their license
Offer of Mercedes is an anomaly, but agent incentives are nothing new