Master these 3 skill sets to outlast a down market
Soft skills, hard skills and more: It takes a lot to get your mindset right and grow your real estate business as a new agent
by Gavin Payne Aug 10
Luxury leaders share 6 tips on how to weather the market
Speakers at a panel, 'Take It From Us: Advice from Luxury Professionals Who Have Seen It All' went through a variety of market ups and downs and shared crucial advice at Luxury Connect
Has your pipeline caught a cold? Best cures for reviving your CRM
Opinion
If the market shift has stalled out your CRM, it may be time to reset. Not sure where to start? We are here to diagnose and cure your CRM woes
by Rachael Hite Jul 25
Your local housing market is complicated. Know your numbers, and use your words
Opinion
Do you know how to explain the difference between a national and a local market stat to your client? The words you choose can make all the difference
by Teresa Boardman Jul 19
How to mix, match and mirror your client's energy when things are not clicking
Opinion
When your customer’s personality style differs from your own, use the following techniques to keep the lines of communication open
by Tom Toole Jul 11
In a shifting market, leadership and communication are key
Opinion
In this week’s video column, learn what brokers, owners and team leaders can do to market-proof their brokerage, business and agents
by Amy Corr AND Kevin Van Eck Jun 30
Kindness, trust and collaboration: Sherry Chris on ERA as it turns 50
Realogy Expansion Brands CEO Sherry Chris reflects on ERA Real Estate's 50th anniversary and shares the 3 keys to creating a brand that thrives
by Marian McPherson Apr 29
Negotiating online? How to get your virtual poker face ready
Opinion
Find out how to optimize your virtual negotiation skills so that you can give your clients the best possible chance at success
by Christy Murdock Apr 20
Prospects on the fence? Here's how to get them to make a move
Opinion
Overcome the client's uncertainty and lead them toward the best decision for their circumstances. Here's how to reach out to on-the-fence prospects, earn their trust and snag the client for life
by Tom Toole Mar 4
Don't let these 5 communication blunders ruin your reputation
Opinion
Many agents credit their achievements to mindful communication, both in what they say and how they say it. However, certain bad communication habits can undermine even the best intentions
by Christy Murdock Mar 2
'Who says?' Avoid spreading misinformation with fans and followers
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
by Jay Thompson Feb 24
On the fence about a CRM? 10 pros and cons
Using your CRM is all about getting seconds back in your schedule. Your database will free up more of your time and allow you to work smarter. Here's how it can help you set more appointments and sell more houses
by Tom Toole Jan 25
Retaining talent in 2022: 5 tips for keeping your team happy
This year will be all about the employee — more specifically, the year of honoring the choices of the individual. Here are the top 5 workplace trends leaders should be aware of
Want to audit your CRM? Ask these 5 questions
Auditing your CRM will build self-awareness and help you establish personal responsibility around your processes. Most importantly, you’ll sell more houses — which ultimately is the goal of every single real estate agent
by Tom Toole Jan 3
Humor, connection, presence: How to upgrade your marketing in 2022
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition
by Bernice Ross Nov 25