TikTok for real estate agents in 2022: An Inman Handbook
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
by Lillian Dickerson Sep 24
Keep in touch! 7 effective ways to maintain past-client relationships
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent
by Jay Thompson Apr 21
5 tips for consistent branding
Wendy Walker of Wendy Walker Fine Properties at Coldwell Banker spoke with Inman about valuable branding information and the tips of the trade she's learned over the years
by Lillian Dickerson Sep 21
6 pro tips for first-time real estate investors looking to make a change
The real estate industry has remained remarkably stable during the pandemic, prompting some Americans to turn to investing. Veteran investors shared their tips with Inman
by Lillian Dickerson Sep 14
Are you making these 3 career-ruining mistakes?
Opinion
Here's how to avoid these all-too-common blunders that can deplete your resources and end your career
by Lynn Wheeler Apr 2
The 7 deadly sins of real estate brand building
Tonya Eberhart and Michael Carr of BrandFace detail differentiation, consistency, follow-through and more
by Pat Hiban Jan 25
How do you become a more successful agent? Do these 3 things
By defining your own version of success, keeping a strong value on your time and being consistent, you will win in the long term
by Kevin Hoover May 10
How to use networking to boost your real estate career
Find what works for you, and be consistent
by Gregory Kiep Aug 31
Congratulations! You've 'hacked' your business to death
Opinion
Trying to chase ever-changing algorithms -- or shortcuts -- will destroy your business
by Christina Ethridge Aug 17
5 lessons for brand new agent success
Don't burn out too quickly, follow this advice
by Julie Nelson Jul 26
Two kids on a see saw.
Get the highest ROI from your business
by Tim & Julie Harris Jul 14
Brand identity isn't about what you want
Consider your clients' needs to stay top-of-mind
by Melinda Goodwin Jan 11
4 steps you should never skip when screening potential tenants
Be thorough when looking at applicants and their history
by Copley Broer Nov 12
How soon will you see marketing results?
It depends on several factors, including consistency and commitment
by Laura Viñalet Nov 3
6 ways to influence buyers and sellers -- backed by science
How to use the psychology of persuasion
by Sean Kirby Oct 29