Opinion
Making yourself vulnerable and putting yourself out there is essential for creating content that communicates authentically
Opinion
Here's how to create amazing content and distribute it so it reaches your target audience quickly and effectively
You've worked hard to come up with your insights. Here's how to make sure everyone sees them
If you're looking to attract homebuyers, create content that answers their questions and helps them navigate the process
Just because you can, doesn't mean you should: A primer for digital marketing
Opinion
Retention of current clients and referrals through their experiences will do more for you in the long run than any campaign ever could
Opinion
Figure out who is in your audience, learn their pain points, listen to feedback, and leverage social media to reach them with the answers they need
Give your audience something new and interesting that you're truly passionate about
Opinion
Not sure what to say? Take a tip from The Dude to communicate authentically with your friends, fans and followers
The local web content provider thrived behind the scenes with brokerage and software partnerships, but now it’s emerging to serve the greater agent market
Tonya Eberhart and Michael Carr of BrandFace detail differentiation, consistency, follow-through and more
Opinion
With 42% of buyers finding their agents by referral, focus on the easiest way to get referrals — content marketing
Opinion
People will always remember the care you provide
You should be creating posts, images and videos that trigger an emotional response and add value to people's lives
3 burning real estate marketing questions — answered