Anywhere Brands Sue Yannaccone: Align with bigger franchises to win
Anywhere Brands President Sue Yannaccone argued at Inman Connect New York on Wednesday that franchising helps brokerages scale up, and gives them tools they couldn't otherwise access
by Jim Dalrymple II Jan 25
PlanetRE integrates Chat GPT to inspire agent content marketing
The company intends to make it easier for agents to generate useful, engaging content. 'Humans have worked hard for a long time. It is time machines do the heavy lifting from here on'
by Craig C. Rowe Jan 11
Reach out and touch base with a 2023 email marketing plan
'We're advising our customers to lean into this market condition, extend their leadership into the void' - Happy Grasshopper CEO, Dan Stewart
by Craig C. Rowe Jan 5
The Real Brokerage taps 115-agent Dean Aguilar Group in San Diego
Real CEO Tamir Poleg said Tuesday that the latest influx of agents will help further its tech adoption goals as it invests further in software, innovation and a strong online presence
by Craig C. Rowe Nov 16
CRM Chime refocuses on real estate agents with latest software update
By delivering market sales data, Chime customers can make better choices about where to focus their follow-up marketing campaigns, launched directly from the resulting search function
by Craig C. Rowe Nov 10
An image of a ghost in front of a house to signify real estate agents getting ghosted.
When your clients ghost you it can sting, but it doesn't have to be the end of the relationship. Get to the bottom of the situation with these professional prospecting tips
by Leslie Guiley Oct 27
Mortgage database created to track bad actors now a recruiting tool
Unique IDs created by Nationwide Multistate Licensing System can reveal competitors' loan originations by product, loan amount, geography and loan officer
by Matt Carter Oct 19
7 tactical marketing strategies to prepare agents for success in 2023
During an Inman Connect panel on Tuesday, social media coach, speaker and foreclosure expert Marki Lemons-Ryhal shared key tips for agents to up their marketing games
by Lillian Dickerson Oct 18
Glenn Sanford announces new eXp consumer app at EXPCON
360 Home will launch in November and is focused on nurturing clients and guiding them through the buying, selling and owning processes
ASG acquires real estate software company Sierra Interactive
Sierra Interactive builds lead-generation and marketing tools for real estate agents and is now alongside Homebot, DoorLoop, NestReady and Airdna in the ASG/Alpine proptech ecosystem
by Craig C. Rowe Oct 13
Brown Harris Stevens launches a new digital hub for agents, 'BHSOne'
The in-house-built, internal digital hub includes features like an agent design studio, a video library of educational content, a marketing center, a region-specific document library and more
Zillow launches ShowingTime+ in bid to win over real estate agents
The new brand will house all existing products and services from ShowingTime, Bridge Interactive, dotloop and Zillow's Rich Media Experience team, executives confirmed to Inman
Fello, a hybrid iBuyer, keeps sellers engaged and agents front and center: Tech Review
Opinion
Admittedly, Fello is somewhat hard to summarize, but know above all else, it is agent-centric and technology-driven. No one is getting left out of the deal here, especially the consumer
by Craig C. Rowe Sep 23
For Real: Toronto-based brokerage re-ups Chime partnership
The brokerage will be able to leverage Chime's newest marketing tool, the content-automating Social Studio, announced in August among other recent updates
by Craig C. Rowe Sep 22
9 non-salesy reasons to reach out to your database in 2025
A service-oriented approach leaves you and your clients feeling better about every interaction. Coach Darryl Davis offers 9 strategies for reaching out in a positive, authentic way
by Darryl Davis Sep 12