As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
by Kendall E. Bonner Sep 10
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
by Larry Hales Aug 31
By incorporating a customized strategy, you will strengthen the core connection that people in your sphere have with you and remind them that you are someone they know, like and trust
by Brandon Doyle Jul 20
Whether you're a newly minted agent or a seasoned pro, these tried-and-true strategies can help create and connect with your sphere of influence — even in uncertain times.
by Nick Waldner Jul 8
Pandemic or not, there are always going to be opportunities in the marketplace, so it's important to know how to find and identify them. Here's what one team learned during a training course on winning in today's market
by Kevin Kauffman Jun 18
This methodology is not a one-size-fits-all segmentation outline. Part of building a database is making it personal for you. However, it's a good place to start
by Brandon Doyle Jun 15
Clients want to work with people they trust — which is where the CRM comes in. A properly organized, categorized and cultivated database can help you not only manage, but also strengthen client relationships. Here's why
by Brandon Doyle Jun 8
Shelter-in-place orders are slowly beginning to lift across the country, which means more in-person business with clients in the near future. That’s why it’s a good idea to organize your database now. Here's how
by Leslie DeLuca May 6
The company launched a new proprietary platform to help agents manage their databases, track deals and more
by Patrick Kearns Mar 2
At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multimillion dollar businesses going
by Marian McPherson Jan 28
Opinion
Rather than falling into the trap of getting stuck on unnecessary distractions, put your energy into these facets of your business instead
by Jeff Glover Sep 10
Find out how NYC real estate broker Michael J. Franco learned the importance of getting and staying in front of potential clients
Opinion
Utilizing the connection economy is the difference between those who will prevail in real estate today and those who will not
by Peter Lorimer Aug 22
Opinion
Here's how to avoid these all-too-common blunders that can deplete your resources and end your career
by Lynn Wheeler Apr 2
Opinion
Learn to be the best agent in your market place, dominate the competition and watch your closings and commission soar to near unlimited heights
by Matt Kaestner Mar 24