Texas' growing Asian American and Pacific Islander presence
Having grown up in Texas, broker-owner Kelley Liu has seen first-hand how the Texas AAPI population has influenced the state and its markets, and vice-versa
by Kelley Liu Jul 1
An economist's take on what can be done about housing affordability
The massive price growth many of us have benefitted from in the past several years has put a 'starter home' out of reach for many Americans
by Matthew Gardner Jun 30
What the early census numbers say about moving patterns
There's a widespread belief that Americans have all packed up and moved because of the pandemic. However, the data that's coming in so far tells a different story
by Matthew Gardner May 26
2022 game plan: 20+ buyer and seller facts to inform your business
What's critical to buyers and sellers now, and what's changed over the past year? If you're in the throes of strategizing for next year, here are a few key demographics, trends and takeaways — plucked from NAR's 2021 buyer and seller research — broken down for brokers, teams and agents
by Christy Murdock Dec 15
Boost your traffic: 3 Google Analytics stats you need to track
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
by Kate Hulbert Aug 4
Everyone is moving to Florida! Or maybe they aren't
Despite narratives about buyers flocking to Florida, data from Atlas Van Lines and Florida's 2020 Demographic Estimating Conference suggest the migration patterns are negligible
by Lillian Dickerson Mar 12
Homebuyers are becoming more diverse — and facing 'headwinds'
A demographics panel at NAR's Real Estate Forecast Summit talked about the declining share of first-time homebuyers, the 'baby bust,' and the rise in multigenerational living
by Andrea V. Brambila Dec 11
4 ways giving back helps you become a better agent
Volunteering helps to keep your perspective fresh by broadening your horizons
by Marilyn Blume Jan 20
LeadingRE digs into real estate consumer preferences: Experience or digital savvy?
The global community of indie firms will have access to consumer segmentation research
by Gill South Mar 8
How the aging US population impacts housing
As America ages, its homes must adapt -- but are they?
by Deidre Woollard Dec 19
The 2016 American dream: 4 beds, 3 baths
Is multigenerational living pushing the square-footage bounds of new single-family homes?
by Caroline Feeney Jun 8
16 easy ways to dial in your Instagram marketing
It's for photos, but the pros know it's all about specificity
by Adam Stephens Mar 17
How to convert Internet leads into signed business
The trick is in the follow-up
by Bernice Ross Mar 7
8 megatrends that will transform the real estate market
Find out what's trending globally in the next couple decades
by Yulia Kozhevnikova Feb 24
How to calculate customer acquisition cost
Tracking every channel is crucial
by Chase Hughes Feb 12