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Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents
If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture
Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes
A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients
Looking for more help in your business? The answer might lie with an AI-generated twin who can take on some of the communication tasks on your behalf, Rachael Hite writes
Forget 'spend money to make money.' Start cutting back, saving and making do so you can prioritize financial wellness and peace of mind, consultant Rachael Hite writes
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
Social media and YouTube are marketing machines that can transform your business in ways you can’t imagine. It's time to build your presence in a way that attracts more of your ideal clients
Content creation requires a plan for refining and distributing it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his content strategy
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
Whether you are a new agent or seasoned professional, your email address is often your first impression with clients. If your email is in desperate need of an upgrade, these simple tips will help you create a new email address with ease using Google Workspace
Don't miss the opportunity to be found online by not having your online presence updated. Follow these steps so your next clients can easily Google you