What it will take to thrive in this space long-term
Give agents what they value, and don't waste money on anything else
Big firms could stumble if they don't confront formidable business challenges
One of the largest brokerages in Northern California has been divided into four areas
Frank Richards to share role with board chairman Ed Krafchow
Prudential announces franchise deal to continue market presence
Real Estate Profile: Ed Krafchow
Industry execs offer tips for survival