Customer data can inform timing, content of marketing messages
BombBomb, Lumentus, Planwise, Reach150, Updater, and Workface selected from 130 applicants
Users get lead forwarding, branded drip marketing capabilities
Leads360 Express prioritizes leads, sends emails, tracks conversion rates
New features include virtual tours, single-property websites and ready-made marketing campaigns
Single-property websites, video creator and automated marketing campaigns offered
REach program accepting applications through January 25
Commentary: Marriage of Nudge, Instagram equals gorgeous email marketing
Email announcements will feature customer satisfaction badges
Know the difference: people vs. leads