soft skills, communication, teamwork, team, agent appreciation month
Soft skills don't always come naturally, and real estate agents utilize so many in every transaction. Inman’s Dani Vanderboegh rounded up the top contributed how-tos, listicles and op-eds to help
by Dani Vanderboegh Feb 28
'We're not the pocket listing guys anymore': The PLS is now The NLS
The National Listing Service wants to help agents compete with big portals such as Zillow, Realtor.com and Redfin for control of their lead generation
by Andrea V. Brambila Feb 24
Readers share the most outrageous fair housing violation they've seen in marketing: Pulse
Do people see fair housing language as a matter of 'ask for forgiveness, not permission' or do they take it seriously as the law of the land? This week, readers responded with their own examples of problematic language
by Inman Feb 23
Avoid fair housing violations: How to respond to sticky FAQs
When your buyers and sellers ask questions that may potentially violate fair housing, here’s how to answer them honestly and ethically
by Christy Murdock Feb 23
15 ways to make your property descriptions more inclusive
By making property descriptions inclusive, you create the circumstances for fair housing
by Christy Murdock Feb 23
Facade Flags Justice Department Building Washington DC
Janette Miller of Miller & Perotti Real Estate Appraisals in California argues that the Fair Housing Act doesn't apply to appraisers, but a federal regulator disagreed this week
by Andrea V. Brambila Feb 16
Here's how readers are handling buyer love letters today: Pulse
Are you still sending some form of buyer love letter? If not, what are you doing instead? That's what we asked readers last week. Here's what readers had to say
by Inman Feb 16
Read MLK’s ‘The Other America’ housing speech as it turns 55
Martin Luther King Jr. presented his 'Other America' speech in 1967 to highlight disparities among Black and white Americans and to call on Congress to pass fair housing legislation. Click on Inman's footnotes to understand how far we've come — and how far we have to go
by Taylor Anderson Jan 17
Dr. Martin Luther King Jr.'s most challenging struggle was housing
As real estate pros, it is vital that we understand the historical context and the lasting implication of "location, location, location," especially if it is wielded to exclude, devalue or separate
by Lee Davenport Jan 17
How the industry still struggles to treat everyone's money fairly: Real (Estate) Talk
Opinion
As we approach MLK Day 2022, it's time to explore the ways the housing industry struggles with both consumers and agents being superficially and unfairly judged by their skin color and race — as well as remedies in the works
by Lee Davenport Jan 14
3 real estate-centric grammar guidelines you need now
Real estate requires a ton of writing for marketing, communication and more. Here are some of the main issues you’ll encounter and how to expertly handle them
by Christy Murdock Jan 7
Home value soars after Black couple 'erases' identity prior to appraisal
Tenisha Tate-Austin and Paul Austin filed suit against Janette Miller of Miller & Perotti Real Estate Appraisals, who they allege devalued their Sausalito, California, home based on race
New York mandates higher fines, more training to combat housing discrimination
Broker and agent license fees and fines will go toward a new Anti-Discrimination in Housing Fund for fair housing testing
by Andrea V. Brambila Dec 29
Elderly, infirm and unemployed: How far should you go for listings?
In an inventory-deprived market, agents are often tempted to use aggressive tactics to score listings. One broker thinks such strategies should be avoided. But what do you think?
by Anthony Askowitz Dec 22
Gary Gold: NAR's pocket listing policy is 'nonsensical, stupid'
Real estate's premier luxury agent argues that the Clear Cooperation Policy is 'authoritarian' and accomplishes the opposite of its stated intent in an exclusive interview with Inman
by Andrea V. Brambila Dec 17