homebuyers need human
Finding the right home is rarely just an information problem
by Suzy Minken Jun 17
homesellers with 4% mortgages
Sellers forced to move due to a job change or life event need help making the numbers work
by Luke Babich May 11
Pocket listings reshape access as agent commissions remain largely unchanged: Watchdog
Pocket listings are emerging as a pressure point for first-time buyers
by AJ LaTrace Apr 20
'The dream of the 90s is alive in the Midwest.' Can they keep it going?
Economists share what the region has in its favor — and the challenges of maintaining affordability
by Marian McPherson Apr 15
NAR’s marketing chief reveals the new strategy for Realtors
NAR is making a bold marketing reset after years of turbulence, lawsuits and shakeups. CMO and CCO, Bennett Richardson, talks strategy for new ‘More Than Opening Doors’ campaign
affordable housing in 2026
Opinion
If real estate and housing are your passion and your career, Rachael Hite writes, you should be among the foremost advocates to help all Americans find their way home
by Rachael Hite Feb 18
higher-rate market
Don't leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win
by Verl Workman Jan 13
How agents can use AI to prep 30 days of content in 1 hour
Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule
by Rick Guerrero Jan 10
niche marketing for real estate
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
by America Foy Jan 8
First-time buyers get creative with financing in 2026
Easing interest rates, down payment assistance and builder incentives are helping 1st-time homebuyers compete, according to the latest from the National Association of Realtors
by Marian McPherson Jan 6
real estate news
Go past the mega-mergers and lawsuits, and dig deep into the stats and trends that will inform your real estate business in 2026
by Christy Murdock Dec 26
direct mail marketing campaign
Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy
by America Foy Dec 22
House with a "for sale" sign in the front yard
Popular with 1st-time homebuyers, FHA loans have higher delinquency rates, and borrowers are more likely to end up underwater or in foreclosure when home prices fall
by Matt Carter Dec 12
Tailwinds pull October existing-home sales up 1.2%
A dip in mortgage rates helped homebuyers push past economic uncertainty in October, according to NAR's latest existing-home sales report
by Marian McPherson Nov 20
50-year mortgages
Opinion
A 50-year mortgage is not a financial trap, broker Holly Brink writes. It's a tool that's designed to give homebuyers more ways to win in today's market
by Holly Brink Nov 13