KW's Jason Abrams on the 'paradox' of artificial intelligence
Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence.
by Marian McPherson Oct 28
spy on your real estate competitors
It's OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message
by Josh Ries Oct 22
An image of someone googling something to represent Google Business Profile mistakes real estate agents often make.
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence 
by Troy Palmquist Oct 20
55 power users spill their AI secrets to a slicker real estate workflow
Today's brokerage-provided AI tools still take a backseat to third-party chatbots for many agents. With new products rolling out later this year, real estate leaders believe that may change
by Daniel Houston Sep 22
Illustration of U.S. and China flags with a handshake in front, the TikTok logo centered, a doge meme image in the background and a bar chart rising on the right, symbolizing the TikTok Oracle deal, meme culture and shifting social media metrics.
The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
by Jessi Healey Sep 21
Decoding real estate's AI liftoff, and where it's headed next: Intel survey
Adoption of AI tools is accelerating in the brokerage world as new models unlock additional productivity options for some of the most engaged users. Intel asked hundreds of agents how their workflow has changed
by Daniel Houston Sep 15
AI tools for productivity
Optimize your online footprint for how AI recognizes and recommends professionals
by Jimmy Burgess Sep 14
justice statue superimposed over courthouse columns
A San Diego man has dismissed his lawsuit against Zillow for allegedly sharing his personal information through 3rd-party tracking pixel technology. He can refile the suit at another time
by Marian McPherson Sep 10
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
The latest model brings major upgrades and a few surprises that could reshape your workflow, digital marketer Jessi Healey writes
by Jessi Healey Aug 18
Keller Williams exec shares how to win trust with clients — and Google
Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks AI, social media and the continuing importance of fostering in-person connections
by Marian McPherson Aug 11
Stop using AI as a Google substitute. Do this instead
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
by Colin Hull Aug 4
YouTube’s new rules could cost real estate agents their ad revenue
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive
by Jessi Healey Aug 4
Warm lead? Here's how to change up your listing consultation
When someone already knows, likes and trusts you, your listing appointment is different from what you'd do with a cold lead. Team leader Carl Medford shares strategies for closing the deal
by Carl Medford Jul 31
Agents are 'fighting uphill' — but there's still opportunity
The shifting market, new buyer behavior and technology are changing how brokers approach their business, Anthony Lamacchia, Alex Vidal and Leo Pareja told Inman Connect San Diego attendees
by Lillian Dickerson Jul 30