10 highly creative ways to market your business in 2022
Tired of the same old marketing gimmicks? Here are a few new ways to get your brand out there in 2022, from custom coasters and tennis balls to t-shirts and billboards
by Bernice Ross Jan 5
9 stupid mistakes agents make — and how to avoid them
Don't barge in! (And other sage lessons agents should know)
by Bernice Ross Dec 23
Want to be a top producer? Steal these 6 moves from their playbook
Becoming a top producer comes down to proactively prospecting about 7 hours a week, constantly learning, being emotionally resilient and moving from great to memorable client experiences
by Bernice Ross Aug 26
Why now is the time to hold a seller seminar — and how to do it
Buyer seminars have worked for years. But what about seller seminars? Zoom provides a great way to do seller seminars today, especially in light of COVID-19 restrictions. Here's how to get started
by Bernice Ross Aug 5
Turn that 'no' into a 'yes': 9 problem-solvers for agents
Use these skills to improve your ability to solve problems and get the answer you need
by Bernice Ross Jun 3
What's next? C.A.R.'s VP addresses agent concerns
Agents are hungry to know what's going to happen to their businesses and the industry as a whole. Leslie Appleton-Young, the vice president of the California Association of Realtors, shares a real-world, data-driven snapshot into today's realities
by Bernice Ross May 6
How to use YouTube to boost your lead generation
Find out how Jackson Wilkey unlocked the code for generating thousands of leads from YouTube
by Bernice Ross Apr 15
A row of seeds growing
Take any opportunity you can find to grow and expand
by Matt Johnson Sep 6
How honest communication builds rapport with clients
Keep communication open and honest for easier deals and a more pleasant experience for everyone
by Matt Johnson AND Andrew Wetzel Aug 31
What should you expect from a CRM worth paying for?
Working your database with Michael Helllickson
by Matt Johnson Aug 29
Team motivation: Proven tactics for cold calling and follow up
Stay consistent, and commit to completing your task
by Matt Johnson Aug 24
Handling objections: How to chase and unpack the 'no'
Start seeing rejections as opportunities rather than failures
by Matt Johnson Aug 22
How to overcome real estate client objections with honesty
Give your clients good advice, and they will remember you forever
by Matt Johnson Aug 16
Why being authentic is a winning strategy that pays off
Leigh Brown: 'People want you to be a human because that's why they need us for real estate'
by Matt Johnson Aug 15
How to truly be of value to your luxury real estate clients
Give your prospects so much value that it would feel wrong to hire someone else
by Matt Johnson Aug 10