'Testing the market' is dead! 5 reasons sellers need to let it go
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
by Carl Medford Aug 17
Coronavirus has made real estate tech mainstream — but more innovation is needed 
Opinion
Although the bulk of the real estate transaction used to occur offline, this year, things have changed. Innovation is now a priority, and consumers are widely adopting digital solutions — but are the efforts enough?
by Tom Willerer Jul 30
Our house isn’t someone’s deal — stop texting and calling
Opinion
People's homes are more than just pieces of real estate — they're sanctuaries, especially now. That's why agents need to ease up on sleazy and pushy marketing tactics during this difficult time and be more thoughtful instead
by Teresa Boardman Jun 18
5 critical steps to maximize your listing's sales potential
Opinion
This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary coaching. Here are five important steps
by Carl Medford May 18
Should Airbnb owners sell or wait for a rebound? Agents weigh in
Three real estate agents in California, Utah, and Florida share how they're helping investors decide whether to sell or keep their rental properties as travel remains at a standstill
by Marian McPherson May 11
How to advise clients on upping their curb appeal
Sometimes, clients need a little nudge to truly understand the value of a home's curb appeal. It might take a little persuasion, but here's how to encourage your clients to give their homes a face-lift
by Nicole Solari Apr 26
Homebuyers' biggest agent gripe? 'Commissions are too high'
More than 4 in 10 consumers believe commissions are too high, according to a new study from ShelterZoom
by Andrea V. Brambila Jul 11
3 tips for getting your sellers to clear their clutter (and boost selling potential)
Opinion
It's important to approach this tricky situation without offending your sellers
by Jackson Cooper Jun 8
Why iBuyers won't huff and puff and blow your business down
Opinion
Keep an open mind and a positive outlook, and your future in real estate will continue to flourish alongside iBuyers
by Rick Nayar Jun 7
How to perfect your pre-listing presentation
Greg Lyles openly shares his formula for success, the proven pre-listing presentation that turned him into a top producer
by Greg Lyles Jun 8
4 essentials on your closing checklist that prevent an FSBO nightmare
You can never count on someone else's seemingly good intentions
by Marian McPherson Jun 23
Why you shouldn't look to competitors for marketing ideas
7 pro tips on agent ratings from #ICNY
Samantha DeBianchi talks online ratings with Jill Biggs and Coral Gundlach
by Dani Vanderboegh Jan 26
Finally, RealtyTrac makes big data usable for consumers
HomeDisclosure could disrupt the homeshopping process
by Kenneth Jenny Jan 22
Podcast: Is your listing presentation dead before it begins?
I got 99 problems, but a pitch ain't one
by Toby Salgado Dec 7