Masks, politics and our great divide: Why we need to change course now
Opinion
Brad Inman can’t recall a time when we all were so righteously indignant. Name-calling, picking petty fights and silent judgement are the name of the game. It's time to bridge the divide
by Brad Inman Dec 28
Opendoor vs. Zillow: Pricing is a 'competitive advantage for iBuyers'
Opinion
A comparison of Zillow Offers and Opendoor highlights the critical importance of pricing in iBuying. There's an understated elegance in the detail; it's not just buying low and selling high. But what makes for a successful pricing operation?
by Mike DelPrete Dec 20
Zillow in 2022: How one of the biggest names in real estate recovers from its biggest stumble
Zillow started 2021 ascendant, but finished by bowing out of iBuying. The coming year will test the portal's ability to pivot
by Jim Dalrymple II Dec 20
Brad Inman’s real estate predictions for 2022: Here's to a sober year
Opinion
Keller Williams, Douglas Elliman, the DOJ and the NAR. Brad Inman's crystal ball is 'a little foggy — but a big trend is coming into focus for me' in 2022, Inman's founder writes
by Brad Inman Dec 15
Opendoor in 2022: As the king of the iBuyers grows, so does its risk
Opendoor faces an array of challenges from other companies and sectors as it aims to hold its position as the biggest and most successful iBuyer in the world
by Jim Dalrymple II Dec 9
IBuyers net record-high sales in Q3 amid skyrocketing purchase volume
Phoenix homeowners unloaded a mind-blowing $1.47B worth of housing stock to an iBuyer in the third quarter, the first instance an individual housing market has exceeded $1B in iBuyer sales
by Marian McPherson Dec 7
Zillow close to unloading more than half of its iBuyer homes
Real estate giant also announces $750M stock buyback following the company's stock price tumble after Zillow Offers shutdown
Zillow cancels 400 Zillow Offers contracts due to closing restraints
Hundreds of sellers awaiting new builds will have to sell their homes another way after Zillow canceled contracts for closings set for late 2022 through its defunct iBuyer, Zillow Offers
by Marian McPherson Nov 30
four colorful house roofs
Opinion
Many have pointed to the failure of Zillow Offers as proof that the Zestimate is inaccurate, but the company’s struggles actually reinforce the critical role that quality automated valuation technology plays in the iBuying process
by Jeremy Sicklick Nov 30
Why every brokerage needs an iBuyer solution
Opinion
Despite Zillow's misstep, iBuyers offer the convenience and speed your clients are looking for. Find out you can make your mark and compete for a share of the action
The case for reinvention: Why agents should always be adapting
Opinion
The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, agents need to adapt and add value to stay ahead of the competition
by Jeff Glover Nov 25
WATCH: Redfin CEO Glenn Kelman on his iBuyer growth skepticism
Glenn Kelman said at ICLV that many agents expect iBuyers to grow. He isn't so convinced, but he does see disintermediation as a real issue
by Inman Nov 16
Spencer Rascoff: The transaction facilitator category needs a rebrand
Rascoff: iBuying will survive without Zillow, but companies that 'take the friction out of transactions' need a new name for their services
by Matt Carter Nov 16
Zillow Offers is dead. But Zillow (and iBuying) is here to stay
At Connect Now on Tuesday, real estate analyst Mike DelPrete shared with Brad Inman where Zillow went wrong with Zillow Offers and what 'Zillow 3.0' could look like
by Marian McPherson Nov 16
Connect Now Sean Black Spencer Rascoff
What does the demise of Zillow Offers mean for investment and innovation in real estate? Tune in to find out
by Rachel Mastandrea Nov 16