From daydreams to dream homes: How Glennda Baker rose to the top
As a child, Baker and her single mom bounced around rentals until the Georgia native reached the 10th grade. Now, she helps make the dream of homeownership come true for people every day
Two women posing for an Instagram picture to represent Instagram boosting SEO.
We've pooled together the top advice from our expert contributors to help answer some of the questions real estate agents ask most about Instagram
by Dani Vanderboegh Apr 30
Diversifying luxe marketing can increase income by $10s of $1,000s
The 'State of Real Estate Marketing' report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain marketing insights for 2023
by Lillian Dickerson Apr 28
What's the No. 1 mistake real estate agents make on Instagram?
Find out how to instantly fix the biggest mistake that agents are making right now on Instagram
by Sue Benson Apr 27
Sotheby's unveils new brand ad campaign for post-pandemic era
'Nothing Compares to What's Next,' developed with design agency Huge, builds on the firm's 2021 campaign, positioning clients for a hopeful new era working with a Sotheby's agent
by Lillian Dickerson Apr 26
'Know yourself' and other top agent tips from BeCorcoran 2023
From developing a strategy based on one's strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday
by Lillian Dickerson Apr 25
Glennda Baker's recipe to shine on social media with short-form video
Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than 3 years
by Claire Buzzanca Apr 25
Do you want an Instagram that is good for right now or forever?
Instead of chasing trends, make Instagram your forever platform by focusing on engagement and genuine connection
The real estate agent’s guide to marketing with Instagram
As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing
by Darryl Davis Apr 24
How do you switch to a new type of Instagram account?
Once you've decided on the type of Instagram account you need, this video will help you make the switch from one to another
by Sue Benson Apr 24
This agent got a job from TikToking. Steal 11 of his social media tips now
Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International's Ultra Luxury division took notice. Now he's sharing his tips to land a promotion with Inman readers
by Lillian Dickerson Apr 21
5 AI-driven social media strategies real estate agents are missing
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these
by Jimmy Burgess Apr 21
Which type of Instagram account should you be using?
Personal, Business or Creator accounts all have their own pros and cons. Find out which one is right for your real estate marketing
by Sue Benson Apr 17
Compass nabs upstate New York team from Keller Williams
Upstate Curious includes 15 agents, operates across 11 counties and is known for its successful Instagram presence
by Jim Dalrymple II Apr 11
The ultimate guide to Instagram bios: Winning first impressions
Social media strategist Katie Lance sheds light on the power of Instagram for real estate agents and how to curate the perfect bio to showcase your business and let your profile shine
by Claire Buzzanca Apr 10