Fredrik Eklund and Thomas Ma announce new agent social app
REAL, which so far has been downloaded 147,500 times, is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at 'lightning speed'
by Lillian Dickerson Jul 21
7 types of videos every real estate agent should master
Opinion
Sharing your personality via video will help you connect with clients and build your business in a tangible way. That can translate into a long and healthy career path
by Laura Stace Jun 21
23 Instagram accounts that will help you be a better real estate agent
Opinion
Follow these pros on Instagram for ideas, tips and inspiration to grow your following and your business
by Jimmy Burgess May 12
Stretch 1 listing into 9 pieces of content with Ryan Serhant
Opinion
Make your listings do the heavy lifting when it comes to creating content. Ryan Serhant explains how to create nine pieces of content from one listing that helps you sell homes
Meet Playhouse, the app that wants to turn Zillow scrolling into a game
Opinion
Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it's TikTok, but for real estate
by Jim Dalrymple II Apr 7
Are real estate portals addictive? Consensus grows as users scroll
Psychologists, addiction experts and gamification specialists agree search portals like Zillow and Realtor.com can be irresistible to vulnerable users. But the question is, how big of a problem is it?
by Lillian Dickerson Mar 10
Top Augusta Realtor Venus Morris Griffin goes viral with story of abuse
Venus Morris Griffin is a top Realtor in Augusta, Georgia, and vice president of Meybohm Real Estate. This week, she made headlines for something that changed her world over a decade ago
Real estate PR firm Lion & Orb roars into paid digital marketing with +AdStudio
Developed with Evocalize, +AdStudio is designed to help maximize positive industry media placements and support those instances with far-reaching digital branding plans
by Craig C. Rowe Mar 3
Ryan Serhant on explosive growth in 2021, Inman Connect memories
Serhant spoke to Inman about what's ahead for SERHANT. and reflected on his fondest memories of Inman Connect ahead of the big event in April and in celebration of its 25th anniversary
She was hacked on Instagram. Now a Compass broker is speaking out
Nancy Gordon told Inman she had been trying to do several things at once when the hack happened — like many real estate professionals tend to do — which likely made her more off-guard than she might have been otherwise
by Lillian Dickerson Feb 23
CoStar faces high turnover, criticism from ex-employees: report
Former employees criticized the data giant and rising Zillow rival in a new report from Business Insider that claims the company saw 37% of its workers leave in 2021
by Jim Dalrymple II Feb 22
22 social media post ideas to spread the word about your business
If you’ve got that social media writer’s block, Jimmy Burgess has gathered 22 social media ideas to post so you never run out of content. Use these to connect better with your ideal clients
by Jimmy Burgess Jan 22
Evocalize closes on $12M Series A led by Move, Inc.
Technology developed by Evocalize helps companies establish and spread their brand and services through an array of campaigns on Google, Facebook and Instagram
by Craig C. Rowe Jan 18
Two women posing for an Instagram picture to represent Instagram boosting SEO.
Looking to grow your business by expanding your social media presence? Instagram is the place to be. Here's a step-by-step playbook on how to make it work in your business
by Jimmy Burgess Dec 11
4 simple steps to audit your Instagram to win more leads
Is your Instagram working hard for you? The social media platform can be a gold mine for agents — if you leverage it correctly. Start the new year off right by doing an Instagram audit to ensure every post is a win
by Nicole Mickle Dec 10