Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
Here's how to start putting the building blocks in place for a solid year of engagement
OJO Labs CEO John Berkowitz and Chief Product Officer Charles Myslinsky revealed 5 bright ideas worth taking note of during an Inman Connect Now session on Tuesday
The Oppenheim Group is considering branching out to Corona Del Mar, in Newport Beach, California. 'I don't think I've told anyone that yet,' Oppenheim told Inman
The agent is leaving Jason Oppenheim's luxury brokerage and heading for Douglas Elliman in Beverly Hills, where she will focus on new development sales and marketing
Social media experts Zena Cherian and Chris Rodgers share what real estate agents need to know about using hashtags to drive engagement and growth
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
Curaytor co-founders say agents are starting to realize they 'do not need a middleman' and can go directly to consumers
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
Wendy Walker of Wendy Walker Fine Properties at Coldwell Banker spoke with Inman about valuable branding information and the tips of the trade she's learned over the years
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
Agents Sue Pinky Benson and Brad McCallum on Tuesday shared how they turned video into a pivotal part of their business