The coronavirus pandemic has helped push real estate marketing online, but effective messaging remains just as important as ever for real estate professionals
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
Opinion
Now much more than open house oversight solution, the app includes a real estate-centric competitor to Linktree called Onlyl.ink, with ways to promote featured listings
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
This week, we're asking you to share your favorite social media influencers. Who are the people you look to for advice on Facebook, Instagram, YouTube and even TikTok? And more importantly, why?
The top-floor office of this San Francisco home is the highest residential point in the entire city, according to listing firm Sotheby's International Realty
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Social media has changed buyers’ expectations, but you can still ensure your listings compete
Elizabeth and Ethan Finkelstein, the creators of Cheap Old Houses, talk to Inman about their popular Instagram account and how agents can benefit from its 1.1 million followers
Agents from across the Southwest said sales are good, but it's still important to look for ways to connect with clients and grow opportunities. During an Inman Connect Now session, they shared their tips
Douglas Elliman agents Eloy Carmenate and Mick Duchon represented both the sellers and the buyer
The ad, dubbed 'All We have Is Home,' is filled with crowdsourced video and focuses on the idea of home during the coronavirus pandemic
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
The 'Flip or Flop' star announced the engagement on Instagram over the weekend with the caption #FlippingHerLastName