This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions.

September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking at what pages of the traditional marketing playbook still work. Join us all month long.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

One of the biggest perks of social media is that it boasts such a diverse menu of content users can share. As we mentioned in our previous post, on Instagram alone, people can engage with inspirational quotes, attention-hogging photography, quirky Reels and stories, and even by going live. To zero in even more, within the “story” feature, you can share Boomerangs, stickers, polls and quizzes, among so many other things.

Though the sky’s the limit with social media, this also makes content planning particularly hard. How do you engage with your audience, and which platform do you pick? To answer this question, last week, we asked you to share what’s working for you on social media right now.

Here’s what you had to say:

  • I share a mix of personal and real estate on my Instagram. I follow the Gary Vaynerchuk jab, jab, punch system, which is a personal, personal, business pattern of posts. I’m very social and conversational, and I’m getting amazing engagement and results (listings and buyers reach out to me in my DMs, and it’s converting to real closed business). 
  • For me, Instagram has been a constant platform where I can share part of the process, service my clients and share solutions to FAQ from potential and existing client base.
  • Pictures of pretty houses and interiors and pictures of attractive local spots. I do a weekly “Wallpaper Wednesday” post that’s very popular, and people ask me about it online and in person all the time.
  • It literally changes all the time — I have no clue anymore!
  • Market updates, virtual and video tours, and client testimonials!
  • Going live! Also, implementing “social listening” tactics to best position your engagement posts.
  • Weekly videos!
  • Engaging stories! Actively engaging with other users and businesses. 

What did we miss? Please share your thoughts in the comments section below.

Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state. 

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription