Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
California Association of Realtors’ WomanUP! panelists and mothers Katie Lance, Sara Sutachan, Chelsea Peitz and Mimi Nartey share their stories
Consistent, relevant content is key to making the most out of your videos
A lot of agents are questioning what’s appropriate to post on social media amid the pandemic and the current protests on racial injustice. Here are a few guidelines on what to post (and what not to)
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn't be afraid to talk about controversial topics
Three members of the Inman community share their tactics for success during this time
Three members of the Inman community share their tactics for success during this time.
Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home
'The community aspect has always been really critical,' Grace Ouma-Cabezas said at this year's Inman Connect New York
Where are things headed for marketing in 2020? Katie Lance of Katie Lance Consulting shares her insights at Inman Connect
'The community aspect has always been really critical,' Grace Ouma-Cabezas said at this year's Inman Connect New York
Connect flashback: Katie Lance explains how to enhance your social media and video efforts without spending a dime
At the end of the day, people do business with people they know, like, trust and relate to