Mark Willis takes aim at Anywhere in 'State of the Company' remarks
In his first Family Reunion address since returning as CEO of Keller Williams last year, Mark Willis called on agents to rise up and topple Anywhere, the world's largest real estate franchisor
by Marian McPherson Feb 27
Keller Williams agents get new Command features for the holidays
Command’s development, as well as the process for building Keller Williams’ other innovations, stem largely from KW Labs, an internal skunkworks for devising and testing new products
by Craig C. Rowe Dec 20
Keller Williams acquires transaction management platform CPros
Keller Williams holding company KWx has acquired Philadelphia-based transaction management platform CPros. The platform will be integrated into KW Command
by Marian McPherson Feb 18
Keller Williams' Command app resolves to make agents more productive in 2022: Tech Review
Opinion
Beneath its spartan UI and seemingly narrow function list is the ability to tunnel deeper into Command's more robust offerings, such as SmartPlans, contact tagging, website lead activity and team-based lead claims
by Craig C. Rowe Jan 7
Keller Williams launches Command mobile app
Command is Keller Williams' customer relationship management solution, which offers users a host of communication, lead tracking and contact oversight features
by Craig C. Rowe Dec 10
KW Command launches into 2021 with new features
Opinion
Command's SmartPlan suite offers agents companywide access to colleagues' best ideas. Campaigns and Designs will power online marketing and branding
by Craig C. Rowe Dec 30
10 tech products we loved in 2019
Opinion
In a year of acquisitions, swelling venture capital investments and heated industry debate about technology's place, 10 products managed to rise above the noise to stay focused on agents and innovation
by Craig C. Rowe Dec 11
Gary Keller in front of a smartphone tech KW Keller Williams
The software platform now integrates with KW Command and its mobile app is the exclusive provider of custom websites and pay-per-lead services
by Craig C. Rowe Aug 12
Keller Williams header
Dotloop will be integrated into Command as part of Opportunities, an app that manages offers, documents and communications between clients and brokers
Command deftly delivers on Keller Williams' commitment to technology
Carefully designed with agents and marketing in mind, the platform offers agents everything from online publishing and paid Facebook campaigns to team accountability tools and nationwide referral networks. It also helps manage leads
by Craig C. Rowe Jul 23
For agents looking to leave Contactually, the best alternative CRM is ...
Opinion
A thread on Inman's Coast to Coast Facebook thread ignited volumes of debate about which CRM software is the best and what agents should do if they no longer want to work with Contactually
by Craig C. Rowe Apr 25
Keller Williams sheds 'traditional broker' shell for new data-driven model
CEO says focus on agent count, sales volume and units is 'not the game that we’re playing anymore'
by Andrea V. Brambila Feb 19