News Corp. headquarters
News Corp.'s acquisition of Opcity is huge because it has a referral fee business model where customers are worth 36x more than a lead
by Mike DelPrete Sep 6
Why lead conversion startups are attracting millions of dollars
With the consumer not having to go directly to an agent for listing information, the game has changed, and VC dollars reflect that
by Andrea V. Brambila Jul 20
Agent Connect NY 18: Zillow and realtor.com lead conversion strategies
Jay Thompson and Luke Glass share the plans and programs that will help you succeed
by Inman Feb 16
How to get the most out of Zillow and realtor.com leads
Being vulnerable is the key to gaining clients and building strong relationships
by Inman Nov 8
5 stars is great, but leads are better: How to milk business from reviews
Go the extra mile for your clients, and they’ll be more than happy to help you
by Pat Hiban Sep 15
Double your business with smart online lead conversion
Three pros say get in touch with your leads with dogged persistence and always bring value to the table
by Inman Aug 21
Objection handler: 'You can't do anything better than my last agent'
Experts weigh in with scripts, perspectives and what might just be the perfect answer
Gary Gold: Leads aren't clients until you meet them in person
Use text messaging and emails to sustain the relationship rather than build it
by Inman Jun 16