Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes
Commit to these lead generation, nurture and conversion frameworks for the next 90 days
Grow your database and grow your real estate business with Jen Berbas' systematic plan for goal-setting, open house hosting and buyer follow-up
While everyone else competes online, the agents who win listings will be the ones who go old school, pick up the phone and show up in person, new contributor John Angelopoulos writes
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
Implement these habits into your daily routine, coach Darryl Davis writes. Your pipeline won’t fill overnight, but it will fill quietly and repeatedly through consistent action
Bernice Ross writes that the time to jump over the January slump is now, thanks to 3 recent shifts in the mortgage market that may yield new prospects from the data you already have
Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing
To build momentum in 2026, you will need to generate and convert more leads
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action, Rainy Hake Austin writes
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions