What if the fastest way to break through your biggest blocks was asking AI to call you out? Real's Drew Thompson explains how
Nearly 70% of agents who have purchased portal leads in the past say they no longer buy them, citing 'time and money' needed for maximum ROI, according to the latest Intel Index polling data
Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
Broker Joseph Santini offers 10 truths about real estate that will put you on the right track and save you some time on your path to success
As portals bet on predictive AI, algorithms and massive ad spends to build customers for life, Bernice Ross writes, you can be there personally for the important milestones in your clients’ lives
The AI-driven solution 'automates follow-up messaging, allowing real estate professionals to re-engage previously unresponsive prospects effectively'
Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works
New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers
Real's Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings
Opinion
Darryl Davis outlines the way Zillow's actions and policies are designed for its own benefit, not for the benefit of sellers or real estate professionals
These are the costs that can be cut to get on a firmer fiscal footing so that you can feel better no matter which way the economic pendulum swings
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
A real estate agent's ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes
Every dollar you keep is a dollar you don’t have to chase in sales, Chris Pollinger writes. The best brokerages don’t just earn more — they keep more