The marketing strategies that need to die in 2025: Pulse
Are you over cold calling? Sick of Facebook? We asked you to let us know which lead gen and marketing strategies you're no longer doing in 2025. Here's what you said
by Inman Feb 26
Cold calls are so 2024. Replace them with these strategies
Seeing diminishing returns from cold calling? There are plenty of ways to generate leads on an ongoing basis that work better, coach Verl Workman writes
by Verl Workman Feb 24
How to break the business-killing, stop-and-start 'deadly cycle'
With the right mindset and consistent lead gen, broker Nick Schlekeway writes, you can break out of the stop-and-start pattern and build a business that grows steadily over time
by Nick Schlekeway Feb 24
Top producers avoiding bad real estate agent habits
Ready to change your life and your business? It starts, Jimmy Burgess writes, with changing the negative patterns you've fallen into
by Jimmy Burgess Feb 23
Gary Keller's bleak 2025 housing market forecast: The Download
This week at Keller Williams' Family Reunion, Gary Keller forecast significant market headwinds in 2025. How can you prepare — and flourish — no matter what happens next?
by Christy Murdock Feb 21
RealReports launches listing lead capture capability
RealReports’ core competency is in producing data-rich property and community reports for use in a variety of real estate applications, from listing presentations to investment strategies
by Craig C. Rowe Feb 19
Gary Keller says agents must accept 'easy deals' are dead
At Keller Williams' annual Family Reunion, franchise co-founder Gary Keller said 2025 won't be any better than 2024, but agents can thrive if they use market headwinds to their advantage
by Marian McPherson Feb 18
Here's one thing you would tell yourself as a new agent: Pulse
Here are the words of wisdom, encouragement and advice you'd give yourself if you could turn back time in your career
by Inman Feb 12
Zillow eyes rental dominance as segment revenue grows 25% in Q4
Zillow's Q4 revenues rose 17% annually to $544M while its rental segment generated $116M, according to an earnings release Tuesday that included news of a rental partnership with Redfin
by Marian McPherson Feb 11
A woman staring at the data to represent the formula for closing two sales a week.
Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes
by Ricky Carruth Feb 11
Choosing the right brokerage: What new agents need to know
Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes
by Bernice Ross Feb 10
Always-on and getting smarter, AI coaching options grow
If artificial intelligence can talk to your prospective leads about their housing needs, there’s no reason it can’t chat with you about your business, and it's ready to get talkative
by Craig C. Rowe Feb 10
A pirate flag to symbolize real estate strategies that died.
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
by Jimmy Burgess Feb 9
How to reach and engage clients across generations
Engel & Völkers' Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers
Patterson Homes joins Century 21 as 1st Memphis-based firm
Travis Patterson and his team, Patterson Homes Real Estate, have officially joined Century 21 Real Estate, becoming the brand's first Memphis-based brokerage, the firm announced
by Richelle Hammiel Feb 4