Gary Keller says agents must accept 'easy deals' are dead
At Keller Williams' annual Family Reunion, franchise co-founder Gary Keller said 2025 won't be any better than 2024, but agents can thrive if they use market headwinds to their advantage
by Marian McPherson Feb 18
Here's one thing you would tell yourself as a new agent: Pulse
Here are the words of wisdom, encouragement and advice you'd give yourself if you could turn back time in your career
by Inman Feb 12
Zillow eyes rental dominance as segment revenue grows 25% in Q4
Zillow's Q4 revenues rose 17% annually to $544M while its rental segment generated $116M, according to an earnings release Tuesday that included news of a rental partnership with Redfin
by Marian McPherson Feb 11
A woman staring at the data to represent the formula for closing two sales a week.
Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes
by Ricky Carruth Feb 11
Choosing the right brokerage: What new agents need to know
Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes
by Bernice Ross Feb 10
Always-on and getting smarter, AI coaching options grow
If artificial intelligence can talk to your prospective leads about their housing needs, there’s no reason it can’t chat with you about your business, and it's ready to get talkative
by Craig C. Rowe Feb 10
A pirate flag to symbolize real estate strategies that died.
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
by Jimmy Burgess Feb 9
How to reach and engage clients across generations
Engel & Völkers' Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers
Patterson Homes joins Century 21 as 1st Memphis-based firm
Travis Patterson and his team, Patterson Homes Real Estate, have officially joined Century 21 Real Estate, becoming the brand's first Memphis-based brokerage, the firm announced
by Richelle Hammiel Feb 4
5 critical areas that agents cannot afford to skimp on in 2025
Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes
by Rachael Hite Feb 1
real estate social media blueprint example from Omer Reshid
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
by Jimmy Burgess Jan 31
Concierge Auctions, Luxury Presence form strategic initiative
'This partnership underscores our commitment to providing cutting-edge resources to help our agents thrive in the digital landscape and reach their most discerning clients' — Chad Roffers
by Craig C. Rowe Jan 30
Why most Realtors are failing at social media (and how to improve)
Whether you're a seasoned real estate agent or just starting out, Rick Guerrero's video will equip you with the knowledge to stand out online and convert your audience into clients
by Rick Guerrero Jan 29
FCC pushes Telephone Consumer Protection Act update to 2026
The Federal Communications Commission is pushing the Telephone Consumer Protection Act's 1-to-1 consent requirement to next year, due to an appeals court ruling
by Marian McPherson Jan 28
People in a rooftop bar meeting place, building new relationships.
Third places, where people gather for face-to-face social interaction, offer opportunities for real estate agents in an increasingly fragmented and isolated society, team leader Carl Medford writes
by Carl Medford Jan 28