Whether you're reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential
Video is the most impactful place for you to spend your marketing dollars, so here's how to ensure you're doing it right
Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace
The chief real estate officer at OJO also believes teams will continue to get bigger, and that new agents will be willing to trade money for opportunity
The 'State of Real Estate Marketing' report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain marketing insights for 2023
From developing a strategy based on one's strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
Inman assembled a list of technology companies for customizing a tech-stack, specific to those brokers who look for flexibility, best-of-breed options and quicker roll-out
The work doesn't end once you have a lead. Darryl Davis explains how to turn that possibility into profitability with a month-by-month conversion plan
ERA Real Estate is kicking off its annual Fuel conference in Las Vegas Tuesday through Thursday. Here are the sessions, speakers and events you can't miss this week
Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and lean into the '200 percent' life
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
Leaders and agents who took Inman's first Intel leadership survey said inventory is among their biggest challenges right now — but growing in 2023 isn't totally out of the question
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week