5 reasons you don't have a listings-based real estate business (yet)
It's important to build your real estate business on listings to generate ongoing, reliable growth. Here's what might be holding you back
by Jimmy Burgess Jun 22
Limitless referrals can be yours in any market
Your pipeline in 180 days is a reflection of the work you are doing today. Based on the work you are doing now, what do you expect your pipeline to look like in six months?
by Nick Schlekeway Jun 16
OJO debuts premier OJO Pro platform for top-producing teams
OJO Pro+ will cater to just a handful of teams in each market. The product is one of two new offerings from OJO meant to provide high-quality leads and insights to agents
by Jim Dalrymple II Jun 15
5 effective prospecting strategies to take you beyond cold calling
While cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape
by Diana Zaya Jun 7
A 4-decade first, TopProducer rolls out lead-gen features
TopProducer, at 40-years-old, released a new suite of features called Social Connect to help users find new avenues of business through digital marketing, the company said
by Craig C. Rowe Jun 2
Joining a new team? Here’s how to make an immediate impact
Looking for more leverage and more opportunities with leads? Livian’s Erin McCormick Torres shares tips to help you hit the ground running as the newest member of the team
hello, welcome, doormat, door, porch, mat, introduction, hi
We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
by Jimmy Burgess Jun 1
Zillow expands 'post-pay' Premier Agent model to 2 new markets
The expansion is part of Zillow's 'enhanced markets' program, which is now in 6 cities and part of the company's efforts to eventually build a real estate 'super app'
by Jim Dalrymple II May 26
NAR's incredible shrinking membership roster: The Download
Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan
by Christy Murdock May 26
Agents, stay off my grass and don't knock on my door
Opinion
While the conversation around door-knocking is compelling, it's not a prerequisite for success in the real estate business
by Teresa Boardman May 19
How to keep in touch with clients in an authentic way
Whether you're reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential
by Mauricio Umansky May 18
5 types of Realtor videos that put passive prospecting on autopilot
Video is the most impactful place for you to spend your marketing dollars, so here's how to ensure you're doing it right
by Jimmy Burgess May 18
Totally not tech-savvy? 11 tools for neophytes
Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace
by Craig C. Rowe Apr 30
Chris Heller: Brokerages and teams are playing chicken. Who will win?
The chief real estate officer at OJO also believes teams will continue to get bigger, and that new agents will be willing to trade money for opportunity
by Jim Dalrymple II Apr 28
Diversifying luxe marketing can increase income by $10s of $1,000s
The 'State of Real Estate Marketing' report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain marketing insights for 2023
by Lillian Dickerson Apr 28