Why 99% of what you were taught about lead generation is flawed
Opinion
Create a system of client attraction that gets you more new clients today — not tomorrow, next month or next year
by Danny Batsalkin Feb 2
Chime, Curaytor announce blended solution to bolster agents' tech stacks
The result of a cold call from a Chime staffer to Curaytor's Chris Smith led to one of the industry's most robust web marketing and lead generation partnerships
by Craig C. Rowe Jan 29
WATCH: Make sure you get the most out of your lead gen spend
At ICNY, Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments
by Inman Jan 28
How to make sure your agents get the most for your lead gen buck
Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments
by Marian McPherson Jan 28
5 steps to building a database that yields million-dollar deals
At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multimillion dollar businesses going
by Marian McPherson Jan 28
Affordable, agent-developed Zephyr Leads is one to watch
A Seattle agent, tired of mainstream options, spent 2 years developing a software solution to help agents generate leads, manage contacts and market listings
by Craig C. Rowe Jan 24
myWeichert to empower 13K agents in lead gen, sales and marketing
Developed with Inside Real Estate's kvCORE, myWeichert will roll out across the enterprise to support brokers in coaching and business and agents in business generation
by Craig C. Rowe Jan 23
Take stock before you knock: 4 tips for solid prospecting
Going door-knocking? Here's how to make the most of neighborhood marketing
by Matt Muscat Jan 23
4 ways giving back helps you become a better agent
Opinion
Volunteering helps to keep your perspective fresh by broadening your horizons
by Marilyn Blume Jan 20
Augment 'lead generation' with 'relationship building' in your 2020 business plan
The term 'lead generation' is a modern, dehumanizing concept that you might want to rethink in 2020
by Patrick Kilner Dec 27
Finding new business from old leads, a second look at RE/MAX's First
Opinion
We reviewed First in 2017. It has since gone mobile-only and encourages users to uncover new business from existing contacts and by keeping a pulse on the flow of the market
by Craig C. Rowe Dec 20
A lead gen story: Would you teach this to your kids?
Opinion
Generating leads isn't always fulfilling, but it should be
by Patrick Kilner Dec 20
5 ways to generate leads without listings websites
Buying leads is expensive. Here are 5 ways to generate them without spending all that money.
by Gill Chowdhury Dec 14
Dear Marketing Mastermind: How can I use podcasts to generate leads?
Opinion
Find out how to get started and how to make a podcast work for you, whether you are a guest or a host
by Christy Murdock Dec 10