WellcomeMat helps agents organize, publish and analyze video content performance. California Regional MLS welcomed the marketing add-on as a proptech partner
Opinion
A USPS report found that more than 70 percent of Gen X survey respondents feel mail is more personal than online digital communications. Forty-seven percent of millennial respondents said they took the action of visiting the website of a company sending them direct mail
BridgeMLS is now working with Restb.ai to use its computer vision-based artificial intelligence to streamline how agents input listing data
Property Descriptions leverages 3 types of AI to create narratives using a number of tonal approaches, including, descriptive, playful, standard, professional and simple — in 50 languages
ShowingTime+ has again broadened the availability of its agent-focused Listing Media Services in Austin, Philadelphia, Indianapolis, Minneapolis, Las Vegas, Sacramento and Sarasota
Its efforts move on for judgment at the district level and potentially the national competition, pitting the proptech against some of the nation’s most recognized consumer brands and agencies
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
Zillow's Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday
The program includes its most well-known home-tour product with dollhouse view, 25 or more high-end still photos, a static 2D floor plan and a 10-15 second preview reel
RESAAS said it will put software to work on property descriptions helping users at the Premium and Ultimate account levels get over creative hurdles and tackle general marketing tasks
Hosting a budget-friendly real estate seminar doesn't have to be overwhelming or expensive — all it takes is a bit of creativity and planning ahead of time so you can make sure everything runs smoothly on the day of the event itself
Opinion
There are countless vendors and apps that do it for you, quickly and affordably, without an oddly distracting robot talking to your audience about well-lit kitchens and ample storage space
Zillow said VRX’s aerial drone photography, virtual staging, 3D tours and high-definition photography will enhance ShowingTime+, its home showing scheduling platform
Open houses are some of the few ways today's buyers can experience a property before agreeing to be formally represented by an agent, a byproduct of the long-simmering NAR settlement
Opinion
Amid the Clear Cooperation debate, company adds option to share 'coming soon' listings among brokerage networks