Lofty taps Canva as agents demand built-in marketing tools
Canva designs now flow directly into Lofty's distribution tools
by Nick Pipitone May 14
A step-by-step guide for using AI to master real estate marketing
Use a specialized AI stack to build authentic, high-converting content in half the time
by Marci James Mar 30
What you should know about California’s new listing photo law
A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing
by America Foy Jan 23
It looks like the CoStar-Zillow legal battle is changing venues
CoStar agreed in a new legal filing that moving the copyright lawsuit from New York to Washington state would likely make proceedings more efficient for all parties
'Ralph Lauren Christmas' is going viral. Here's how real estate agents can nail it
Ralph Lauren Christmas has taken over TikTok, with the brand's former designers explaining how to recreate the magic of its retail decor. Here's how you can use it in your next listing
by Marian McPherson Oct 27
Zillow removes Matterport 3D home tours from its sites
The portal was notifying agents Monday that CoStar declined to renew Matterport's API agreement with Zillow, leading the portal to remove Matterport 3D tours from its site
by Marian McPherson Oct 20
Marketing overload: How to cut the clutter and reclaim your time
Agents don’t need more tools, says new contributor Remington Rand. They need better workflows. Cut through the noise, focus on your strengths and let AI handle the busywork
by Remington Rand Oct 6
Your brand isn't what you say it is (it's what others see)
What you say about your brand doesn’t matter, The Agency's Rainy Hake Austin writes. It lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders
Zillow CEO Jeremy Wacksman CoStar CEO Andy Florance
Costar, parent company of Homes.com, says Zillow is displaying thousands of images that are CoStar property — an act described in the complaint as 'willful, mass infringement'
EXp Realty exec tells agents to stop using bad photos
Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today's team leaders
by Lillian Dickerson Jul 18
A pirate flag to symbolize real estate strategies that died.
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
by Jimmy Burgess Feb 9
20 property photo crimes you should never commit
Forget bells and whistles. Get back to basics with one of your listing's most important marketing tools — great photography
by Teresa Boardman Apr 15
That's such a turnoff! 7 major marketing mistakes agents make
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
by Laura Viñalet Mar 17
Nation's largest MLS will use AI to catch listing compliance issues
California Regional MLS teams up with investee Styldod to improve handling of listing photos and rule violations and to someday provide revenue back to agents and the MLS for their data