Change strategy as the market shifts to win the listings long game
Here's how broker-owner Marjorie Adam coaches agents to shift from 'turn-and-burn' tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities
by Marjorie Adam Dec 2
Listing leverage: How to win the game of securing sellers
Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets
by Verl Workman Dec 2
If price is king, why do we even market new listings?
If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward
by Josh Ries Nov 25
Stock market gains push luxury homebuyers ahead in October
While non-luxury homebuyers are beholden to mortgage rate fluctuations, luxury buyers are using their stock market gains to boost their purchasing power
by Marian McPherson Nov 21
The inventory surge is sputtering. See how your market stacks up
Markets that had been bright spots amid troubled times are now seeing new listings slow. Dive into the local data with Inman's recurring series of interactive maps and charts
by Daniel Houston Nov 13
AI prompts for real estate
Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy
by America Foy Nov 11
Jason Oppenheim
In this Inman exclusive video interview ahead of the ‘Selling the OC’ Season 4 premiere, The Oppenheim Group founder got real about the market, interest rates and the Federal Reserve
by Dani Vanderboegh Nov 11
end-of-year planning steps
Lori Muller provides 10 steps you can take right now to close out Q4 with momentum and enter 2026 prepared, positioned and powerful
by Lori Muller Nov 10
Realtor.com's FlyAround offers a bird's-eye view of the market
FlyAround is an update to Realtor.com listings, in partnership with TopHap and Google Maps, that provides low-altitude satellite views
by Craig C. Rowe Oct 30
Zillow removes Matterport 3D home tours from its sites
The portal was notifying agents Monday that CoStar declined to renew Matterport's API agreement with Zillow, leading the portal to remove Matterport 3D tours from its site
by Marian McPherson Oct 20
robot umpire
Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm
by Summer Goralik Oct 13
beach
Wishing you could rewind the clock to summer vacation? These totally affordable beachy listings might just make it possible
by Christy Murdock Oct 10
An interactive look inside the new-inventory run that's losing steam
In its recurring series of interactive maps and charts, Inman's data team brings hyperlocal listing data to real estate agents and brokerage leaders
by Daniel Houston Oct 9
Forget private marketplaces. Colorado brokers launch full-transparency offensive
Inman has learned that RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek and West + Main Homes are partnering with listing and offer negotiation marketplace Final Offer
by Craig C. Rowe Oct 2
How a 2008 bankruptcy fueled a top team leader's comeback
On this episode, The One Team leader, Byron Lazine, shares his journey from submarine mechanic, to bankruptcy, to top Connecticut team leader and CEO of BAM