What do top luxury agents know about marketing — both themselves and their properties — that can help you move to the next professional level?
The brand will aim "to be a new benchmark for how luxury real estate is represented, marketed, advertised and sold"
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
Unfortunately, the eggnog won’t be flowing at holiday-themed open houses, but there are ways to safely market a luxury listing during this time with a little bit of (pumpkin) spice
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Two top agents share their ideas on how to market outside the box
How do luxury brands and merchandise catch the eye so easily and hook our attention firmly?
5 fads that are hitting the mark with affluent homebuyers and 5 that are past their expiration date
When your wealthy client wants to sell quickly, there are some surefire ways to help meet their expectations
Behind the scenes of Lake Tahoe’s most expensive property on the market
The right photos and networking strategy can sell your listing faster
Local Realtor Kelli Griggs helped the sellers launch a digital marketing campaign that incentivizes charities to share the listing information on social media
Luxury Portfolio members have found success with auction-style marketing
Vantage shares tips for using drone technology to market a listing
Vote on this week's best listing video in the kickoff to Inman's weekly #toplistingvids contest
Ruhm builds short films, elaborate story, website around every listing it markets