An image of Perca's latest listing
#madREskillz: Professional copywriters and photographers part of Perca's regimental approach
by Teke Wiggin Jul 17
'How does an agent market a home that has a stripper pole?'
#madREskillz: Rachael Hite had an answer
by Teke Wiggin Jun 28
Scratch-and-sniff book earned long shelf life and leads for agent
#madREskillz: book was infused with 'honey' and 'garbage' smells
by Teke Wiggin Jun 24
Mustaches, home swapping, scratch-and-sniff pads, and more #madREskillz
Estately: Organize hide-and-seek game at showing
by Teke Wiggin Jun 21
Feast and Feed: Community event attracts leads and donations
#madREskillz: Get-together aims to draw prospects by doubling as BBQ and food drive
by Teke Wiggin Jun 19
'Feast and Feeds,' framed keys, cartoons and other #madREskillz
Brilliant or foolish marketing ploys? Sound off in comments
by Teke Wiggin Jun 14
Delightful gifts, body painting, branded Smart cars and more #madREskillz
Chinese firm hires women to walk around with listings painted on their backs
by Teke Wiggin Jun 7
Are branded apps worth the investment?
#madREskillz: Edina Realty boasts 'sub-branded' apps that cultivate communication between agents and clients
by Teke Wiggin Jun 4
Ptch, Covideo, IFTTT, Evernote and other #madREskillz
Participants said apps have given them a leg up
by Teke Wiggin May 31
6-second Twitter videos, 3-D renderings and more #madREskillz
Provide free education and memorialize transactions, participants tweeted
by Teke Wiggin May 24
Hitler meme, coloring sheets and more #madREskillz
Ned Stark: 'One does not simply buy a house without a Realtor'
by Teke Wiggin May 17
Use memes to reach millennials
#madREskillz: Agent creates social media content aimed at younger buyers
by Teke Wiggin May 13
Targeting frat boys and more of this week's #madREskillz
Hyper-detailed Facebook listing pages, aerial cinematography and more
by Teke Wiggin May 10
Marketing tactic converted intoxicated prospects into clients
#madREskillz: Branded coasters and napkins helped Bay Area agent generate leads in bars
by Teke Wiggin May 7
Agent's for-sale sign references world's oldest profession
#madREskillz: 'i'm the only form of love you can buy legally,' reads a Fort Lauderdale, Fla.-based agent's sign
by Teke Wiggin Apr 29