Franchisor's agents get preferred access to digital marketing platform
Instead of cold calling, practice relationship building
Ad campaign features Twitter hashtag instead of website URL
'Zero-emissions Realtor' pledges to give up car for a year
Franchisor deems startup an approved supplier
National ad campaign aimed at restoring market share of new-home sales
Don't reorganize around every new technology that comes bumping down the road
Better Homes and Gardens Real Estate is focus of case study for marketing students
Better Homes and Gardens Real Estate studying best practices
1,000 agents will get access to automated video creation platform
Single-property websites, video creator and automated marketing campaigns offered
REach program accepting applications through January 25
Ads running before and during game showcase firm's agents
Real Estate Connect Q&A: Nicole Nicolay
Franchisor gets enhanced branding on listings