Christine Jacobson has joined Realtor.com as senior vice president of B2B marketing. In her new role, Jacobson will expand the portal's B2B offerings in a bid to help agents grow their business
The former Global Head of Community at Inman will drive innovation and brand strategy in her new role at REALM to help enrich the member experience
Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it makes selling real estate a far more interesting and enjoyable career
Nick Mallory, brand director with Boneyard Beer and VP of Ackley Brands, told real estate pros at Inman Connect Las Vegas on Tuesday that the need to stand out isn't exclusive to beer brewers
Marketing expert Marci James shares strategies designed to help you showcase your value, negotiate commissions with confidence and build a thriving buyer's agent business in 2024
Embracing data-driven strategies is essential, new Inman contributor Tara Meier writes. Make it your mission to understand how these insights can guide your decisions and ongoing processes
Consumers expect specialization in every area of life, from doctors to hairdressers, coach Verl Workman writes. They should expect no less from their real estate expert when it's time to sell
The FCC announced on Tuesday a plan to help consumers identify and block AI-generated robocalls. The plan, if passed, could impact a key real estate agent lead gen method
The 3-time Tony Award winner will appear at Inman Connect Las Vegas later this month to share his expertise on branding, marketing and developing the confidence in life to be yourself
The future of real estate lies in our industry's ability to innovate, adapt and align our brands with the evolving market landscape, PR and marketing expert Molly McKinley writes
Less talk, and more listening. Inman contributing writer Rachael Hite shares the real reason your transactions turn topsy turvy — and why it has everything to do with what's lost in translation
As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them
Find out how a career downturn led this founder and CEO of Realty Connect to create a way for agents to stay active under adverse circumstances
The Instagram video shows agents with 'NAR' along the back of swat team jackets bursting into a home before tackling, tasing and hogtying a Realtor who failed to remove an offer from the MLS
Find out how this Michigan broker rebooted her real estate career at its lowest ebb and discovered a whole new passion for the business