Limitless referrals can be yours in any market
Your pipeline in 180 days is a reflection of the work you are doing today. Based on the work you are doing now, what do you expect your pipeline to look like in six months?
by Nick Schlekeway Jun 16
10 skills listing agents need to thrive in today's market
To be the best at your craft, take the required abilities, practice more than the competition and then seek out a coach to help fine-tune each area of practice
by Carl Medford Jun 14
Academia to proptech, PropPal offers promising AI applications
The multifaceted software, built by the Atlanta-based company REAI, is designed to automate for agents a range of tasks that can often occupy hours of a standard work week, the company said
by Craig C. Rowe Jun 9
Happy Grasshopper eyes closing gift fix with Marigold & Grey deal
Happy Grasshopper, a content marketing solution, is adding gift-giving to its services thanks to a partnership with Maryland-based Marigold & Grey, a full-service artisan gifting company
by Craig C. Rowe Jun 8
Mauricio Umansky knows a thing or 2 about leveraging media coverage
Thoughtfully embracing and leveraging media coverage can be a highly impactful way to amplify your brand, expand your business and gain new clients
by Mauricio Umansky Jun 8
5 game-changing ways to harness AI for real estate marketing
Harnessing the power of AI in your marketing plan means you're arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with more clarity, precision, and insight.
by Chris Pollinger Jun 8
5 effective prospecting strategies to take you beyond cold calling
While cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape
by Diana Zaya Jun 7
SphereBuilder, another social media engine or something more? Tech Review
Social media is a heavily trafficked category in real estate, and this is yet another entry into a crowded space that would require a lot of effort for an already established agent to switch platforms
by Craig C. Rowe Jun 2
NAR's incredible shrinking membership roster: The Download
Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan
by Christy Murdock May 26
How to keep in touch with clients in an authentic way
Whether you're reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential
by Mauricio Umansky May 18
5 marketing metrics brokers and team leaders should scrutinize
In order to drive growth and profitability, it's important to keep your eye on the bottom line, and these numbers will help you do just that
by Eric Bramlett May 18
LeadingRE appoints 'ever-evolving' Chime to partner-solution list
Initially launched as a solution for automating customer relationship management, Chime evolved quickly to include a range of marketing tools and business resources
by Craig C. Rowe May 17
9 ways to get new clients without having to door knock
Door knocking can feel invasive, and some agents might even find it a little intimidating. Here are some great alternatives
by Darryl Davis May 16
Totally not tech-savvy? 11 tools for neophytes
Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace
by Craig C. Rowe Apr 30
39 branding and marketing terms to learn now
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
by Laura Viñalet Apr 25