Opinion
Generating listings in today's competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Bernice Ross spells out some top options to consider for your business
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
Reuveni LLC will operate 'as a separate line of business' at Coldwell Banker Warburg and will focus on the sales and marketing of new development projects
Convenience and COVID reintroduced customizable barcode technology. Here's how to make the most of scannable QR codes
Opinion
Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it's TikTok, but for real estate
As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers
Learn how to competitively recruit agents and build your brokerage from the best recruiters in the business.
Opinion
Despite a bland user interface, the star of +AdStudio plus is PressLeads, a feature that builds ad campaigns around organic press mentions and feature stories. This is a natural overlap for Lion & Orb, given its core competency
Opinion
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There's almost nothing it can't create to make you look professional, tech-savvy and brand-forward
Speakers at Inman Connect Now on Thursday discussed the latest market trends and what they're willing to spend money on now, while cautiously making a few predictions for the future
Opinion
In a time of spam, bots and auto-replies, deeply personalized emails can really stand out in the inbox and differentiate you from other real estate professionals
Luxury real estate duo James Harris and David Parnes share how to decide if teaming up is the right move for you
CEO Sven Odia announced the news to attendees at Engel & Völkers Americas' annual EVX Unlocked conference via a video shot at Parsen Mountain in Davos, Switzerland
Opinion
Moving a business from good to great sounds like a massive undertaking, but it often comes down to a handful of best practices. Agents can apply these strategies from Day 1 to build a better business
Here’s how to show gratitude to those who appreciate you enough to refer business to you